Canopy
WeLab (HK)

WeLab - Assistant Marketing Manager, Social Media - WeLend

Senior Level
Hong Kong
Assistant Marketing Manager, Social Media
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About Us

WeLab aims to bring joy to everyone’s financial journey. We strive to improve people’s lives by reinventing financial services through game-changing technology. We put our people first, whether it’s our customers or our employees.

Who we're looking for

WeLab is looking for a Assistant Marketing Manager, Social Media to join the team!

The Assistant Marketing Manager, Social Media will be responsible for assisting the team to formulate social media marketing & branding strategies, execute social media marketing plans to drive brand awareness, sales acquisition, customer growth and also to enhance customer engagement with participation in new product/ technology development. We are a team striving for World-class marketing campaigns recognized by numerous of industry awards.

This person will contribute to optimize quality and effectiveness of various integrated marketing campaigns, including digital and social media. He/She will have the opportunity to drive the brand direction of a FinTech Company, change consumer behavior and alter the perception of financial companies in the Hong Kong lending market with our unique brand assets of Fintech empowerment. The role requires a creative and open-minded individual who is looking to work in a challenging but rewarding environment.


What you will be doing
  • Propose and develop social content strategies, digital projects, analytics tools and test new approaches to generate awareness, buzz, engagement and business demands
  • Take ownership of all social media channels management and accounts management
  • Handle all digital deliverables ensuring the consistency to branding
  • Ensure all the KPIs for planned activities are achieved
  • Review campaigns performance and evaluate the effectiveness of various channels and influencers, and recommend improvements to optimize performance
  • Manage the day-to-day handling of all social media channels, closely monitor for immediate feedbacks and customer enquiries, ensuring all those are properly addressed
  • Closely monitor and analyze the competitor activities and provide immediate recommendation if necessary
  • Work closely with online service providers and influencers for joint promotion and support opportunities, and maintain excellent relationship with all third parties
  • Will be assigned with new projects coordinating with other teams
Who you are

About you:

  • You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
  • You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
  • You are comfortable with ambiguity and extremely resourceful (in your past life you could've been a detective)
  • You always find a way to get things done without sacrificing the quality of your work, integrity and values. No task is off limits for you.
  • You are humble and prioritize the success of the team over your own with an eagerness to help those around you
  • You don't shy away from challenges and have the ability to bounce back from setbacks

What is required and what we’re looking for

  • Bachelor’s degree in Communications / Marketing / Public Relations with 6-8 years of relevant working experience in social media and content marketing
  • Previous working experiences in Advertising / Social Media agencies is highly preferred
  • Strong understanding of creative judgement, social media trends and analytics skillset
  • A passion for excellence: the candidate should repeatedly strive to improve his or her work
  • Independent and have a strong attention to detail
  • Ability to multi-task. The person should be comfortable taking on a variety of projects that may fall outside of their day-to-day responsibilities
  • Excellent project management and problem-solving skills
  • Team player who is innovative, flexible and willing to learn in a dynamic working environment
  • Fluency in English, Cantonese and Mandarin (preferred) with excellent written and verbal communication skills
  • Candidates with less experience will be considered as Senior Officer
What we offer
  • Competitive salary
  • Learning and development stipend, because we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn
  • Work hard and laugh lots (chicken wings and french toast, etc.) with a high-performing, fun and diverse team
  • Happiness Dollars for spending on anything that makes you happy
  • Coffee stipend
  • Conveniently located office surrounded by diverse and delicious lunch options
  • Lively office with gaming consoles and a ping pong table
  • Fun extracurricular activities with your colleagues like hiking, yoga, badminton, wine tasting, dragon boat racing, rock climbing, etc.
  • Employee referral bonuses

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23/F, K11 ATELIER King’s Road, 728 King’s Road, Quarry Bay, Hong Kong
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