Canopy (HK) (HK) - Social Media Manager

Senior Level
Hong Kong
Tik Tok/Twitter Crypto Influencer Social Media Blogger
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About Us

SolChicks ( is the fastest growing play-to-earn gaming company building on the Solana blockchain and run by an international team.

Who we're looking for

You will be a social media champion, own and create a winning social media presence for our blockchain game accounts, and understand the specific needs of the audience of each product within the ecosystem. You will strategize and execute impactful and measurable social media engagement plans, have ownership, oversight and budget responsibility to manage key metrics on a timely basis. Your ultimate goal will be to increase social media engagement drastically to make impact and grow our audience.

Your role will require you to work with multiple internal and external stakeholders, to ensure your objectives are aligned, to best suit the game and brand. Your previous experience in building social engagement channels for a retail audience and customizing campaigns around specific products for mobile applications, gaming, FMCG sectors will be important. You will be able to build authentic and lasting brand stories and experiences to grow the #SolChicksFam.

What you will be doing
  • You will create and lead our social mediate strategy for
  • Take ownership of the design and execution of social media campaigns
  • Create, maintain and grow inspirational and engaging content, on a daily basis across all social media channels such as Twitter, YouTube, Discord, Twitch, LinkedIn, Facebook, Instagram, and similar. 
  • Customize content to maximize engagement across different channels, track KPIs via social media management tools. 
  • Localize content for geographies, work with internal content writers and marketing teams to maximize opportunities
  • Elevate and nurture our brand, help foster internal and external relationships with social media communities, institutional partners, KOLs, thought leaders, and other industry professionals.
  • Be aware of rapidly changing market trends, competitor campaigns and market sentiments to ensure we have an agile and proactive social media content management approach in place.
  • You will be an effective communicator, keeping peers and executive management team up-to-date on new campaigns, sudden strategic changes and of news that are relevant to overarching marketing activities
Who you are
  • You will have a minimum of 5 years of regional/global social media engagement, community management, digital strategy and online campaign management  experience
  • You must have an interest and understanding of Blockchain technologies, be familiar with Crypto and NFT products and have a key interest in or previous record of covering the Gaming sector (online gaming / console/ esports / p2e) 
  • Able to create and successfully put in place a social media plan, to support brand communications objectives regionally and globally
  • Ability to demonstrate a track record of successful campaigns, and consistently growing social engagement at a “x10 scale”
  • Excellent communication skills with an additional Asian language would be an advantage
  • You have experience managing senior stakeholders, become a trusted advisor to the leadership team and help navigate SolChicks through ever-changing market conditions
  • You will be a champion of multitasking, work towards tight deadlines to ensure the success of this start-up enterprise, be able to identify potential challenges ahead and act quickly to resolve them using sound judgement.
  • You will manage Twitter account along with other social media accounts, will have oversight of budget, take active role in organizing and participating relevant online and offline industry gatherings and strategize outreach efforts 
  • You will be an excellent team player, always transparent with peers and be an effective internal communicator. You will lead our Social Media team, and enjoy hiring and training juniors to

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