Canopy
MoneyHero Global (HK)

MoneyHero (HK) - Product Marketing Specialist

Mid Level
Hong Kong
Product Marketing Specialist
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About Us

MoneyHero is Hong Kong's first and largest online financial product comparison platform for Hong Kong consumers on a mission to help consumers live healthier financial lives. We are part of Hyphen Group, the leading fintech company in Greater Southeast Asia. Established in 2013, we have focused on providing comprehensive and objective comparisons of financial products ranging from credit cards, personal loans, insurance, mortgages to securities and banking accounts.

Who we're looking for

We are looking for a Product Marketing Specialist to join our growing team in Hong Kong.

What you will be doing in this role
  • Responsible for formulating marketing plans and developing marketing strategies, for new product launch and strengthening the market penetration of product
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, maintain the accuracy of all advertisements, report on performance and required changes.
  • Ensure the product marketing campaigns are delivered timely and accurately while fulfilling the planned target KPI
  • Collaborate with design and content team to produce best-in-class marketing materials for advertisements and daily marketing operations
  • Understand the competitive landscape. Conduct market and competitor analysis for useful insights and latest trends.
  • Liaise with external vendors to execute promotional events and campaigns
About you
  • 3+ years marketing experience, ideally campaign management and digital media planning experience
  • Bachelor’s Degree in a in business, marketing or related field or equivalent work experience
  • Experience on mobile activation would be a definite advantage. Hands on experience of ATL & BTL, Influencers Marketing.
  • Exceptional market research skill to gain insights into customer needs and experiences.
  • Understanding of web analytics tools, data, survey and customer interviews.
  • Excellent campaign management skills. Self-organized, detail oriented.
  • Able to communicate effectively with marketing leads, product owners, designers, and all leadership levels
  • Able to adapt quickly to the fast-paced environment, as a proactive team player with innovative ideas
  • Good command of English and Chinese
  • Financial industry experience in HK is preferential, but not mandatory
What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

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