Canopy
WeLab (HK)

WeLab - Performance Marketing Manager - WeLab Bank

Senior Level
Hong Kong
Performance Marketing Manager
Back to Jobs

About Us

WeLab aims to bring joy to everyone’s financial journey. We strive to improve people’s lives by reinventing financial services through game-changing technology. We put our people first, whether it’s our customers or our employees.

Who we're looking for

WeLab is looking for a Performance Marketing Manager to join the team!

What you will be doing
  • Recommend media plan based on campaign performance and data that deliver the brief from Head of Marketing and Team-wide discussion
  • Monitor the media effectiveness and generate learnings for media planning, accountable for digital reach & conversion optimization by working with media agency
  • Maximize Return on Advertising Spending (ROAS) across paid digital channels and develop ongoing reports to measure and performance media ROI
  • Work with Creative and Media agency to maximize brand awareness and product exposure through partner/Third party platform sites and associated marketing tools to optimize purchase funnel
  • Identify site Optimization Define opportunities on site (structure) and content to drive SEO and conversion from site
  • Leverage most effective and efficient search keywords that will optimize our traffic to website/Appstore and drive conversions to open bank accounts
  • Manage & execute direct communication to consumer via eDM
  • To be the go-to person or acquire relevant new knowledge that would be useful to optimize our marketing funnel integration to ensure there is end-to-end tracking from media to website/app.
  • To be the consolidator of multi-source data eg Google Analytics, Looker (internal performance data), Appstore/Google Play performance, and other relevant platform that give us data-based insights to improve performance
Who you are

About you:

  • You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
  • You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
  • You are comfortable with ambiguity and extremely resourceful (in your past life you could've been a detective)
  • You always find a way to get things done without sacrificing the quality of your work, integrity and values. No task is off limits for you.
  • You are humble and prioritize the success of the team over your own with an eagerness to help those around you
  • You don't shy away from challenges and have the ability to bounce back from setbacks

What is required and what we’re looking for

  • At least 8-10 years of working experience in media/performance marketing
  • Good knowledge of digital marketing principles such as funnel optimization, UX, A/B texts, with the knowhow to derive consumer insights
  • Experience in media management, site management, technical platforms availability to optimize our performance marketing
  • Strong analytical skills and data-driven thinking
  • Agency management: Engage, energize and enable agencies to identify opportunities for service improvements
  • Good communication and presentation skills to explain complex information internally/externally
  • Hands-on experience with running marketing campaigns and using digital platforms and campaign management tools (Facebook Ads, Google AdWords etc.)
  • Understanding on site pixel installation, website tagging and retargeting methods for social media and brand sites is a plus
What we offer
  • Competitive salary
  • Learning and development stipend, because we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn
  • Work hard and laugh lots (chicken wings and french toast, etc.) with a high-performing, fun and diverse team
  • Weekly afternoon teas and fully stocked fridge
  • Coffee stipend
  • Conveniently located office surrounded by diverse and delicious lunch options
  • Lively office with gaming consoles and a ping pong table
  • Fun extracurricular activities with your colleagues like hiking, yoga, badminton, wine tasting, dragon boat racing, rock climbing, etc.
  • Employee referral bonuses

Sign in to Happyer

Help us Complete Your Profile

What's your full name?

What's your current position?

Please fill in all name and position fields.
Next

What is your current status

What is your career goal?

You can choose more than one goal

Learn new skills
Make a major career switch
Land a (new) job
Not totally sure...

Receive job alert emails

Please select your status and at least one career goal.
Next

Where would you like to work?

You can choose more than one location

I want to work in

What are you looking for next?

It’s okay if you’re not sure. We got you covered no matter what.

Please select at least one location, pick your experience level, and your career path in order to continue.
Next
Success! Your application is on it's way
.

We've sent a notification to the hiring manager with your profile details and resume.

Back to Job

Choose your "Quick Apply" resume

Be sure to complete your profile for best results. This is the final step of your application.

PDF, Doc, or Docx. 10MB maximum.
Confirm Application

"Quick Apply" or use a custom resume?

Quick ApplyCustom Resume
23/F, K11 ATELIER King’s Road, 728 King’s Road, Quarry Bay, Hong Kong
Interested in working at
WeLab (HK)
?

Related Positions

MoneyHero Global (HK)

MoneyHero (HK) - Product Content Editor

Product Content Editor
Hong Kong
TaoTaro (HK)

TaoTaro (HK) - Sales & Marketing Officer

Sales & Marketing Officer
Hong Kong
gini (HK)

gini (HK) - Content Marketing Manager

Content Marketing Manager
Hong Kong