Canopy
Soap Cycling Limited (HK)

Soap Cycling Limited (HK) - Business and Marketing Manager

Mid Level
Hong Kong
Business and Marketing Manager
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About Us

Soap Cycling (www.soapcycling.org) is a tax-exempt charity founded by a professor and students at The University of Hong Kong in 2012. We collect lightly-used hotel amenities (soap bars, shampoo, bath gel, etc.) that are normally thrown away, reprocess them with the help of our vast volunteer network, and then distribute the finished product to underprivileged communities in Hong Kong and throughout Asia.

Who we're looking for

Soap Cycling's Business and Marketing manager is incharge of managing our small, yet well-established NGO's fundraising, publicrelations, and social media strategies. As we are a tax-exempt socialenterprise, the role includes the sales strategy for income generation as wellas fundraising for donations, and the overarching brand development with acompelling purpose statement. We value cooperation and transparency for thesynergies arising from it and expect our stakeholder base to be developed andmanaged accordingly. Our core stakeholders include corporate customers, thehospitality industry and hotel partners, our wide volunteer base, ourbeneficiaries, and a network of partner NGOs.

The position requires a clear understanding of theimpact driven social enterprise/charity sector, the shared passion for Soap Cycling'smission, and the ability to drive the implementation of a strategic vision.This is a great opportunity for a talented individual to enjoy the range ofcreativity, flexible work environment, and the flat hierarchy that comes withworking for a small organization.

What you'll be doing
  • Develop and execute full spectrum of marketing plan and business strategies, including brand management, product or services costing and pricing, social media and advertising, and marketing programs, to ensure consistent and proper implementation of the marketing strategy, and provide progress report accordingly.
  • Generate and sell Soap Cycling’s income generating activities, e.g. employee engagement events for corporate customers, team building with a social cause, and small charity sales activities.
  • Create and execute a long-term fundraising strategy, developing and grooming different donor segments.
  • Create and implement small engagement programs and events for key Soap Cycling stakeholders, e.g. Student Interns, Donors, and Volunteers.

General Duties

  • Develop and implement marketing campaigns to increase traffic and brand visibility.
  • Manage website, social media, and digital marketing platforms of Soap Cycling.
  • Produce periodic reports, newsletters, press releases, and social media.
  • As Soap Cycling is a small organization, the role would also require periodically performing other duties as assigned by management
Who you are
  • Bachelor’s degree is required.
  • Experience in related field, preferably in NGO / Social Venture / startup / social media.
  • Experience of digital marketing or social media platforms.
  • Knowledge and experience in graphic design program is a plus, such as Adobe InDesign, Adobe Photoshop, Adobe Illustrator and so on.
  • Well-organized, presentable with good influencing and communication skills.
  • Result-oriented, confident, self-motivated, positive approach and able to perform multitasks.
  • Strong analytical, organizing and management skills,
  • Excellent command of spoken and written English and Cantonese

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