RADICA (HK) - Senior Digital Marketing Specialist

Mid Level
Hong Kong
Senior Digital Marketing Specialist
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About Us

Through our secure, easy-to-use and AI-based big data platforms and solutions, RADICA enables brands around the world to easily discover hidden business opportunities and leads them to analyze and interpret data for their business success.

Who we're looking for

At Radica, we help clients to understand big data marketing and tap data engineering into delightful customer engagements across digital channels. We have earned our reputation as a big data solution leader in Asia, and draw our DNA - Innovative, Share, and Grow into meaningful careers to each radican.

What you will be doing in this role
  • Plan and implement digital marketing strategies for new product launches and promotions to maximize synergy with offline marketing strategies
  • Devise an effective communication calendar with quality content and strategic advertisement & media placements in multiple platforms including Facebook, Instagram, eDM, website, SEO & SEM optimization
  • Responsible for building / maintaining good relationship with media & KOL, and track / evaluate their performance
  • Work closely with Design & IT teams to create effective visual contents for various online platforms
  • Maintain daily operations for overall online activities including SNS account management and website maintenance
  • Regularly review / analyze digital campaign performance and create reports to improve ROIs
Who you are
  • Degree in Business Administration, Marketing, Digital Communication or related disciplines
  • Minimum 5 years of related experience
  • Strong interpersonal skill and coordination, organizational skills
  • Ability to simultaneously prioritize and multi-task projects
  • CRM, digital, technology-savvy & willing to work under pressure & tight timeline
  • Fluent English and Mandarin (both verbal and written)
  • Excellent PC skills of MS Word, Excel and PowerPoint
  • Good knowledge in Facebook, Instagram, SEM, SEO, eDM, website management, digital campaigns and analytics, and the entire digital marketing ecosystem
  • Hands-on experience in Google Ads and building websites with Google Analytics is a plus
What we offer
  • Great Company Culture
  • Dynamic working environment
  • Rich gathering and team building
  • Minimum 14 days AL + 1 day Birthday leave
  • Flexible working hours. 8 days work outside office
  • Entitle Medical Insurance, Health Check-up/ Dental allowance
  • Entitle training subsidy. Take the class, be equipped, get reimbursed
  • Enjoy Hong Kong Science Park facilities (Swimming Pool, Gym, Yoga and more)

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Unit 611-612, 6/F, Lakeside 2, 10 Science Park West Avenue. Hong Kong Science Park
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