Canopy
Pirata Group (HK)

Pirata Group (HK) - Social Media Strategist

Mid Level
Hong Kong
Social Media Strategist
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About Us

Our mission is simple: to deliver memorable experiences. Pirata Group was founded by Manuel Palacio and Christian Talpo’s mutual and insatiable passion for good food and memorable restaurants. Having forayed in the industry both abroad and in Hong Kong, the duo witnessed a need for good quality yet reasonably priced dining. Putting their heads together, they vowed to create concepts that would leave their guests with long-lasting beautiful memories.

Who we're looking for

Pirata Group was founded on a shared dream brought to life by the question of “what do you think if we built our own restaurant?” Striving to be innovative, safe, attentive, transparent and determined, the Group takes challenges in its stride and overcomes obstacles with a team of best players.

Following the launch of Pirata in 2014, the Group has since left its imprint in the Hong Kong food and beverage industry with ten unique concepts and 15 venues. With the simple mission of delivering extraordinary memorable experiences, Pirata Group focuses on putting the team first while delivering a high quality product within our welcoming restaurants.

Pirata Group’s portfolio includes Pirata, The Optimist, TokyoLima, Pici, MEATS, Chaiwala, The Loft, Honjo, TMK and The Pizza Project - More exciting concepts are coming soon!

We are looking for a talented Instagram growth expert to create head-turning campaigns, visual content and copy for three of our brands: Pici, The Pizza Project and a new brand launching this year!

You will be responsible for championing original ideas that will turn these three brands into social media darlings, keeping guests “sticky” on our Instagram feed.

These include campaign creation, project and calendar management, and creation of visual and written copy for Stories and Feed Posts.

You will also be responsible for responding to followers both on the feed and on DM’s, trafficking customer service-related queries, requests and issues as required.

You will manage our brands’ social image in a cohesive way to achieve marketing objectives.

As a social media strategist, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our brand’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of customer engagement.

What you will be doing
  • Design and implement social media strategy to align with business goals
  • Set specific campaign objectives and report on ROI with actionable insights
  • Generate, edit, publish and share engaging content
  • Collaborate with teams internally: marketing, restaurant ops, kitchen
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Suggest and implement socially-driven features and activities to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Stay ahead-of-the-curve on social trends and audience preferences
  • Adapt internet popularity waves to on-brand campaigns with agility and panache
Who you are
  • Proven work experience creating head-turning social media campaigns
  • Hands on experience in content creation and management
  • An understanding of design and an obsession with curating a beautiful feed
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Excellent communication skills
  • Analytical and multitasking skills
What we offer
  • This will be a part time position within our fantastic Marketing & Communications department, exact working pattern is subject to negotiation
  • Opportunity to work in a fast paced and innovative environment
  • Medical Insurance upon completion of probation
  • Up to 50% discount on food and drinks across all of our Restaurants across Hong Kong
  • Fantastic development opportunities

We offer a competitive salary which is negotiable depending on experience

You can expect to join a fun yet challenging workplace, with plenty of opportunities to learn and progress

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The Factory, 1 Yip Fat Street, Wong Chuk Hang
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