ParallelChain Lab (HK)

ParallelChain Lab (HK) - Digital Marketing Specialist/Manager

Mid Level
Hong Kong
Digital Marketing Specialist/Manager
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About Us

ParallelChain Lab is a blockchain technology company building a new ecosystem of interactive public and private layer-1 protocols. Our flagship blockchain – ParallelChain – is not a single product, but the core technology that powers countless decentralized applications and enterprise solutions. Our research and development efforts span across infrastructure, applications, and data science.

Who we're looking for

We are looking for Digital Marketing Specialist/Manager to join our team.

What you will be doing
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Develop strong and innovative digital marketing strategies to promote ParallelChain’s brand and products.
  • Identify trends and insights, and optimise spend and performance based on the insights.
  • Plan, execute, and measure experiments, conversion tests, and growth strategies.
  • Collaborate with content and design teams to improve company website and optimise user experience.
  • Develop and implement a calendar to manage content publications and plan specific, timely marketing campaigns.
  • Integrate all channels of marketing (social media, SEO, content marketing, email and digital marketing).
  • Utilise strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touch points.
  • Develop and present internal reports on a regular basis.
Who you are
  • Dedication to duty; take pride in the work you do.
  • Communication, time-management and multitasking skills.
  • Ability to create, plan, execute and follow up on marketing campaigns.
  • Strategic thinking and the ability to identify long-term opportunities and trends.
  • Bachelor’s degree in Marketing & Communications or relevant fields.
  • 1+ years of experience in digital marketing and brand management or community management.
  • Ideally if you understand how to build audiences and community in the DeFi space.
  • Fluent spoken and written English.
What we offer
  • Medical, dental insurance.
  • Marriage leave, Compassionate leave, etc.
  • Staff stock options & performance-based token allocation.
  • English-speaking environment; multicultural, dynamic and team-focused.
  • On-site shuttle bus.

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