Canopy
OnTheList (HK)

OnTheList (HK) - Marketing Manager

Senior Level
Hong Kong
Marketing Manager
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About Us

OnTheList provides the best shopping experience. In 3 years, we have reached over 170K members in Hong Kong which are solely invited by emailed QR code to a specific location within a 3 or 4-days event. OnTheList collaborates with inspired brands such as Marc by Marc Jacobs, Ted Baker, Dr.Martens, Kenzo, Clarins to mention few. This year we’ve significantly boosted our online business with weekly flash sales and successfully launched our first flash sales in Singapore. We’re quickly growing the team, come & meet us!

Who we're looking for

This role has overall responsibilities for developing and delivering marketing and digital strategies in Hong  Kong, leading yearly marketing plan and budget process for multi-channels, to achieve business goals  independently with focuses on event management, digital advertising, social media, e-public relations, retail  promotions, CRM, partnership and CSR.

What you will be doing
1. Flash Sales/ Event Management
  • Develop and plan integrated marketing and communications strategy both our in-store and online  flash sales via online and offline channels to achieve business goals.
  • Work closely with CRM, Ecomm, Business Development, Operations and Floor team on identifying  the right approach of communication and carry out effective campaigns.
2. Digital & Social Media Management
  • Formulate digital marketing strategy and lead the digital marketing initiatives including company  website, mobile app, eDM, social media pages, SEO/SEM and google assets.
  • Design customer journey on all digital touch-points for acquisition and retention, to engage target  audience to build brand awareness and grow sales conversions.
  • Review and maintain high standard of all content including but not limited to editorial articles, live  stream, eDM content, banner/ video content.
3. Loyalty Program & Partnership
  • Take part in loyalty program launch and initiatives
  • To grow OnTheList Premium business aggressively by driving the expansion of new partnerships  in multiple channels
  • Liaise with different business units to develop engagement campaigns for members activation,  such as chambers, banking & corporate etc
4. Media Relations & Influencers
  • Establish and maintain strong bonding with media and influencers to maximize exposure.
  • Handle corporate publications and promotion materials, including press release, newsletter, and  other marketing collaterals.
5. Budget & Report
  • Assist in budget management and to achieve business results in a cost-effective way.
  • Measure and analyse results of all traditional & digital marketing campaigns (ROI and KPIs) as  well as use hindsight to consider future campaigns.
  • To monitor, measure and evaluate on all demand generation campaign metrics.
  • Prepare monthly report for managements review.
Who you are
  • University graduate in Marketing or relevant discipline
  • A minimum of 8 years experience in marketing with at least 3 years at managerial level
  • Strong team leader, highly motivated, fast-paced, creative with ability to lead multiple projects
  • Knowledge in Adobe Creative Suite (Photoshop, Illustrator) would be an advantage
  • Well-organized, detail-minded, self-motivated, high responsibility
  • Good media relationship & communication skills
  • Good command of written and spoken English and Chinese
  • Excellent MS Excel, Word and PowerPoint skills essential
What we offer
  • Flat structure with real opportunity to work with our Co-founders to build the future of OnTheList
  • Join one of the top fastest growing startup in Hong Kong with a flexible working culture
  • Join passionate people that challenges the norm and makes brilliant ideas happen
  • Responsibilities from day one with a steep learning curve, with possibility to grow within your scope / team
  • Attractive benefits & bonus plans based on performance & team success

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