OnTheList - APAC Data & CRM Assistant Manager

Mid Level
Hong Kong
APAC Data & CRM Assistant Manager
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About Us

OnTheList provides the best shopping experience. In 3 years,we have reached over 170K members in Hong Kong which are solely invited byemailed QR code to a specific location within a 3 or 4-days event. OnTheListcollaborates with inspired brands such as Marc by Marc Jacobs, Ted Baker, Dr.Martens, Kenzo, Clarins to mention few. This year we’ve significantly boostedour online business with weekly flash sales and successfully launched our firstflash sales in Singapore. We’re quickly growing the team, come & meet us!

Who we're looking for

OnTheList has an established and extensive presence in Hong Kong and across the APAC region. An opening exists for a senior and experienced CRM professional to join the organisation in Hong Kong.In this role, you will be responsible for defining the overall CRM strategy to grow customer base and improve customer experience, as well as leading global retention, loyalty, and CRM portfolio to help OnTheList achieve continuous growth on a global level of HK, SG, TW, CN. You are familiar with advanced customer segmentation, set a data-driven strategy for repeat customer growth, define metrics and KPIs; improve customer experience; grow the life-time value of the growing global customer base.

What you will be doing in this role:


  • Develop and implement a holistic global CRM strategy plan, to execute CRM activation, retention, and usage stimulation.
  • Manage and maintain regional databases accuracy, to provide quality analysis of members profiling, segmentation, key drivers of retention (trends, patterns, irregularity, repeat visit), with an aim to enlarge loyal customer base and boost member sales.
  • Develop purchase behavior analysis according to different business dimensions (country, store, product category, customer, etc.), and provide a CRM policies and execution guidelines for local markets to follow.
  • Implement CRM campaigns e.g. automating email, A/B Testing, personalization initiatives, referral or other related programs to increase customer engagement.
  • Drive business results by closely monitoring and keep track of campaign tactics effectiveness to improve key acquisition and retention & engagement metrics.
  • Build data dashboard, automate and maintain weekly/monthly/quarterly CRM KPIs report to evaluate CRM performance.
  • Monitor and review CRM budget regularly for better ROI.


  • Support the development of loyalty programs to foster client commitment and loyalty.
  • Develop and plan of members’ engagement program e.g. voucher, incentives, luncheon & workshop; and post-event evaluation.


  • Conduct quality assurance surveys to evaluate end-to-end customer experience and determine customer service satisfaction, synthesize the data into actionable insights and recommendations to drive business efficiency.
  • Guide and manage a highly personalized one-to-one communication to build a strong commercial and tailored relationship with the customer.


  • Master internal data & CRM tools; co-work with cross-functional team such as Business Development, Operations, E-commerce, IT on clienteling actions, sales action plan, targets setting, and tactical promotion etc., as well as providing customers analysis and insight for business direction.
  • Work closely with marketing team to develop monthly & thematic marketing campaigns, in order to refine the brand loyalty program and achieve marketing objectives with a data-driven approach.
  • Oversee and optimize all stages of customer funnel across the customer lifecycle, from awareness to purchase and retention, such as automation, reactivation and email trigger campaigns, via DM, eDM, App, SMS, and other relevant channels.
  • Able to independently work on marketing creative and copy.
  • Assist other ad hoc projects as required.

About you:
  • Bachelor’s degree in CRM / Marketing related discipline.
  • 4 years or above work experience in senior level of CRM, loyalty marketing or customer lifecycle management.
  • Proficiency in Salesforce is a must.
  • Expert in CRM software, Shopify, Mailchimp, Advanced Excel, Microsoft Office Suite, etc.
  • Strong sense in consumer behavior, analytical with attention to detail, creative and good coordination.
  • Proficiency in both spoken and written English and Chinese (Cantonese & Mandarin).
  • Able to work in individual and team environments.
  • Candidates with higher qualifications will be considered as APAC Data & CRM Manager
What we offer:
  • Flat structure with real opportunity to work with our Co-founders to build the future of OnTheList
  • Join one of the top fastest growing startup in Hong Kong with a flexible working culture.
  • Join passionate people that challenges the norm and makes brilliant ideas happen
  • Responsibilities from day one with a steep learning curve, with possibility to grow within your scope / team
  • Attractive benefits & bonus plans based on performance & team success

Founded through their shared passion for fashion, Delphine Lefay and Diego Dultzin Lacoste launched OnTheList in 2016 with the aim of offering the best shopping experience for everyone in Hong Kong. In September 2018, OnTheList expanded to the shores of Singapore and subsequently to Taipei in early 2019, followed by Shanghai at the end of 2019.

OnTheList is a pioneering concept of Members-Only Flash Sales, offering members exclusive access to luxury brands at discounted prices, for a limited number of days, both instore and online. Members are Invited by an e-mailed barcode to our permanent showrooms or pop up stores for the 3 or 4 day event. They can also access our e-commerce platform 24/7 with the member ID.  

OnTheList offers brands a sustainable option to clear past-season merchandise; turning old inventory into opportunity whilst simultaneously paving an additional channel to a wider consumer market. Working directly with over 300 brands or their official distributors, OnTheList offers its members authentic and quality products with the promise of being the best deal in town.

Great deals combined with attractive brands allow OnTheList to provide the ultimate omni-channel shopping experience for their members through online and offline, and also our “OnTheList Asia” mobile application and Wechat mini program.  

Just remember - the flash sales last for a limited time only, so make sure you’re OnTheList!

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Printing House, 6 Duddell Street
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