Nixplay (HK)

Nixplay - Senior Services Marketing Manager

Mid Level
Hong Kong
Senior Services Marketing Manager
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About Us

Nixplay is a vibrant, energetic Hong Kong-based multinational company who design, develop and manufacture digital signage and photo frames. Under the NIX, Nixplay & Nixplay Signage brand, we sell in the US, UK, Canada and EU.

Who we're looking for

The Senior Services Marketing Manager role is a high-profile role within the company and considered a critical part of our strategy. You will be responsible for the growth of the customer subscriber-base and take-up of Nixplay services.

What you will be doing
  • Help to create the customer journey for service and subscription sales: examine the various stages of the customer journey and identify gaps or opportunities in customer-facing processes for growing the subscriber base.
  • Focus on driving service and subscription adoption, leading a positive customer experience, and driving growth through new subscriber acquisition, subscription renewals and retention improvements.
  • Reduce churn and drive loyalty.
  • Develop and conduct outreach programmes that ensure customer success/take-up of company services, nurture existing subscribers and connect with influencers.
  • Develop promotional and communication campaigns that aim to drive product engagement, company subscription and service targets.
  • Work with third parties, agencies and vendors to create content marketing that effectively portrays the benefits of the company services and subscription offerings.
  • Be responsible for the analysis that informs setting up new tests and understanding campaign results.

Who you are

  • At least 8 years of overall management experience in the SAAS space, with the lion’s share of that experience in a Customer Success Manager or sales, services or membership-related role.
  • Demonstrated experience in subscription- and renewal-based business processes, upselling, or cross-selling as well as deep knowledge of and experience in implementing Customer Success/Subscription/Membership-growth best practices.
  • Ability to create service and subscription growth strategies, implement them, track performance, and achieve set objectives.
  • Must be an analytical thinker with keen problem-solving; process development and improvement; as well as task planning and delegation skills.
  • Proven record of driving customer satisfaction and enhancing customer experience in their past work.
  • Must be able to actively participate in meetings with C-Suite executives and contribute unique perspectives and value.
  • Able to adapt, responding to evolving business priorities and dealing with ambiguity
  • Able to collaborate across the organization and with external stakeholders
  • Strong English communication skills, written and oral
  • Experience with subscription services in Western markets is highly desirable

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7/F Wayson Commercial Building, 28 Connaught Road West
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Nixplay (HK)

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