Canopy
Network Guard (HK)

Network Guard - Director of Product Marketing

Entry Level
Hong Kong
Director of Product Marketing
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About Us

At Network Guard , for more than 11 years, we’ve paved the way towards a more private and secure digital world. We’re a global SaaS company and an industry leader in cybersecurity. Millions of consumers worldwide use our internet privacy and security products every day.

Who we're looking for

We’re looking for a Director of Product Marketing! This is a newly created position to create the product marketing function as described above. Currently, product marketing is spread across various other roles and not yet specialized. We want to create this function with broad influence and authority across marketing, product, and engineering, led by this position.

What you will be doing
  • Deciding the content and sorting of the roadmap of user-stories related to acquisition.
  • Conceiving of and delivering marketing messages to acquire and retain customers across all markets and languages.
  • Creating the hiring plan for your team worldwide, designing plans for evaluating candidates, working with our recruiting team to source and test candidates, hiring, and onboarding new staff. You’ll need to invest a lot in hiring.
  • Being the people manager for your direct reports. You hire, train, promote, motivate, assign responsibilities, and hold people accountable. You will compare actual versus expected deliverables and exchange actionable feedback at a high frequency.
  • You’ll likely need several managers under you to achieve your objectives.
  • Articulating a strategic multi-year vision for product marketing.
  • Designing processes, documenting them very clearly, measuring their metrics, and improving them.
Who you are

Requirements:

  • Be an experienced leader of cross-functional digital marketers. You’ll directly manage product marketers, and will lead teams composed of other functions like writing, data analytics, and UX.
  • Enjoy managing people and be very good at it. That means:
  • You’ve had several direct reports for at least five years.
  • You’ve had several skip-level reports for at least three years.
  • You’ve developed hiring plans and built your own team(s) previously.
  • You’ve demonstrated the ability to develop a team, including hiring, coaching, and mentoring.
  • Have experience in writing user stories that lead to the commercial success of a digital product or service.
  • Successfully created go-to-market strategies that resulted in new acquisition and/or revenue streams.
  • Demonstrate a solid understanding of user experience and behavior. You can use both data as well as intuition to make effective decisions.
  • Have excellent knowledge of A/B testing and in-depth funnel optimization.
  • Have strong English communication skills, both written and verbal.
  • Have strong expertise in analytics tools like Google Analytics and Tableau

Beneficial to have:

  • Running rule-based and automated one-to-many digital marketing campaigns
  • Google AdWords
  • Agile project management
  • User-experience copywriting
What we offer
  • Challenging work in a fun and collaborative environment
  • Attractive compensation and time-off benefits
  • Spacious open-concept and centrally located offices
  • Full-time employment with flexible working hours
  • Fully stocked pantry with breakfast foods, fresh fruit, and snacks
  • Team lunches and company events every quarter
  • Multicultural teams represented by 30+ nationalities

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151 Gloucester Road, Wan Chai
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