Canopy
Meltwater (HK)

Meltwater (HK) - Marketing Content Writer (Freelance)

Mid Level
Hong Kong
Marketing Content Writer (Freelance)
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About Us

Founded in 2001, headquartered in San Francisco, Meltwater is the global leading AI-powered media monitoring, social listening & PR Analytics software. Our mission is to help companies make better and more informed decisions. With over 2000 employees and 55 offices globally, we help over 30,000 companies to stay on top of billions of online conversations, extract valuable data, and consult our clients to transform their businesses in this new digital reality.

Who we're looking for

As the Marketing Content Writer (Freelance) for the Hong Kong market, you should have a deep understanding of the local market and know what strategies to use, to bring Meltwater to the front of the pack in a highly competitive environment.

You will write engaging content in Traditional Chinese and English for initiatives that highlight the trends and interests of the Hong Kong market to inspire others, through blog articles, campaign reports and case studies. You will partner with the HK Field Marketing Manager and APAC Content Marketing Manager to tailor initiatives in the local market.

In our fast-paced market, you keep your finger on the pulse and are passionate about staying on top of current affairs, news and trends. You are expected to create content pieces on a project basis (minimum 2 projects per month).

What you will be doing?
  • Working closely with the HK Field Marketing Manager and APAC Content Marketing Manager to develop content for local Marketing strategies
  • Write content, specifically for the Hong Kong market, such as blog articles, ebooks, whitepapers, social copy, and case studies
  • Create high-performing SEO content that adheres to Meltwater style guidelines and standards
  • Act as a strong partner with our sales organisation to provide best-in-class customer experience and reach our business goals
What we would like to see from you
  • Fluent in English and Traditional Chinese/Cantonese (written and spoken)
  • Sensitivity of social trends on events & local leisure activities in Hong Kong
  • 2-3 years of experience in content writing and copywriting
  • Ability to write effective copy is a necessity, SEO knowledge and experience is essential
  • Experience in using data-driven insights to tell a narrative-driven story for our audience. Knowledge in trend forecasting, market research, and brand data is a big plus
  • Bachelor’s degree, with emphasis on communications, journalism, marketing, and/or media analytics is a big plus

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