Maxim’s (HK)

Maxims Caterer's Ltd. - Senior Marketing Officer (CRM)

Mid Level
Hong Kong
Senior Marketing Officer (CRM)
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About Us

Founded in 1956, Maxim’s Caterers Limited (a company incorporated in Hong Kong) is a leading food and beverage company comprised of Chinese, Asian and European restaurants, quick service restaurants, bakery shops, coffee shops, Japanese chain restaurants and institutional catering, while providing a range of festive products, including the award-winning HONG KONG MX Mooncakes. It is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and IPPUDO Ramen, The Cheesecake Factory, and Shake Shack in various territories. Altogether, it has over 1,160 outlets in Hong Kong, Macau, Mainland China, Vietnam, Cambodia, Thailand and Singapore. To learn more about Maxim’s, visit

Who we're looking for

Maxim's is looking for a passionate Senior Marketing Officer (CRM) to join the team!

What you will be doing

CRM program:

  • Assist in preparing CRM plan and strategies to achieve company goal
  • Cross-brands offers management, e.g. marketing calendar, offer summary, execution and coordination
  • Offer system settings input, QA and coordination with internal and external parties
  • In-app promo planning, design, coordination & execution, e.g. inbox messages, popup ad, promotion banners, etc
  • In-store key visuals and POSM planning, design, coordination & execution
  • Perform UAT tests, to optimize CRM system and improve app UX
  • Assist in analyzing CRM data, including campaign results in order to improve future strategic and campaign

Joint promotions:

  • Explore joint promotion partners and opportunities, e.g. banks, delivery platforms, marketplace, etc
  • Coordinate with external parties and internal brands to execute joint promotions
  • Evaluate and track effectiveness of joint promotion tactics
Who you are
  • Degree graduate in Communications, Marketing, Business or related discipline
  • Minimum 4-5 years of experience in digital marketing, CRM, or e-commerce
  • Experience in retail, FMCG or digital agency is an advantage
  • Excellent command of written and spoken English and Chinese
  • High proficiency in MS Office applications and Chinese word processing
  • A team player, detail-minded, independent with strong interpersonal skills
  • Self-motivated and able to work independently
  • Fast learner with good analytical skills, good communication and presentation skills

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Maxim’s Centre, No. 17 Cheung Shun Street,
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