Maxim’s (HK)

Maxims Caterer's Ltd. - Assistant Marketing Manager (Cakes & Bakery Division)

Mid Level
Hong Kong
Assistant Marketing Manager (Cakes & Bakery Division)
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About Us

Founded in 1956, Maxim’s Caterers Limited (a company incorporated in Hong Kong) is a leading food and beverage company comprised of Chinese, Asian and European restaurants, quick service restaurants, bakery shops, coffee shops, Japanese chain restaurants and institutional catering, while providing a range of festive products, including the award-winning HONG KONG MX Mooncakes. It is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and IPPUDO Ramen, The Cheesecake Factory, and Shake Shack in various territories. Altogether, it has over 1,160 outlets in Hong Kong, Macau, Mainland China, Vietnam, Cambodia, Thailand and Singapore. To learn more about Maxim’s, visit

Who we're looking for

Maxim's is looking for a passionate Assistant Marketing Manager to join the team!

What you will be doing :
  • Develop product brief and work closely with Research & Development team to create innovative and in-trend new products.
  • Be responsible for category planning, packaging, pricing & forecasting for assigned product categories.
  • Develop product plan with sales forecast, pricing strategy and product mix to drive business growth
  • Prepare marketing plan and ensure smooth and timely execution of campaigns and programs
  • Initiate and implement marketing campaign, including advertising, PR, media planning, social media & in-store communication
  • Work closely with internal and external parties in relation to products and marketing activities
  • Manage budget for assigned product categories and monitor market trend
  • Perform any other duties as and when required
  • Candidates with less experience will be considered as Senior Marketing Officer or Marketing Officer
Who you are:
  • University Degree in Business, Marketing, Communication, Media or relevant discipline
  • A minimum of 6 years’ solid work experience in Marketing, preference will be given to those who are from F&B, retail or FMCG industry
  • A team player with strong project management, interpersonal & communication skills
  • Independent, be able to manage multitask and meet tight deadlines
  • With strong passion and drive in Cakes & Bakery, in-trend with market fashion
  • Good command of both spoken and written English and Chinese
  • Proficiency in PC application and MS Office

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Maxim’s Centre, No. 17 Cheung Shun Street,
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