Canopy
M800 (HK)

M800 (HK) - Head of Digital Marketing

Senior Level
Hong Kong
Head of Digital Marketing
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About Us

M800 Group is a leading global CPaaS provider recognized for offering carrier-grade communication solutions for enterprise and carriers.  With over 35 years of experience developing industry-leading solutions in the telecommunication, mobiles, and software industry, M800 Group is now pioneering the global telecommunication and IT convergence space by connecting to more than 300 global carriers and supporting over 600 large enterprise customers including blue-chip and fortune 500 companies through M800 communication platform. M800 aims to launch an IPO within two years on the New York Stock Exchange (NYSE).

Who we're looking for

We are looking for a Head of Digital Marketing to join our team at M800!

What you will be doing
  • Engage with product managers to drive the development of product value proposition, vision, strategy, and go-to-market plan that sets the brand/ product apart from the competitors
  • Communicate the vision and values of new products to the sales teams and develop sales tools that facilitate the selling process
  • Understand the target markets, such as market landscapes, competitive trends, customer needs and challenges. Analyse market data to identify market insights and optimize the go-to-market approach
  • Anticipate market evolutions and strategy of competitors and implementing corrective actions when necessary
  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
  • Create content such as use cases, case studies, videos and blog posts
  • Manage the introduction of new products (sales planning and communication) for sustainable growth
  • Develop training materials based on information provided by the product team; and provide trainings to business partners
  • Make recommendations that directly drive product requirements for future of offerings
  • Manage the brand communications while ensuring optimisation of the budget
Who you are
  • Degree and have 8 or more years' experience in Regional Product Marketing management role in communications and/or technology sector
  • Experience in planning and developing the marketing strategy for a new product to launch in the Asia Pacific region
  • Experience in developing or defining SaaS products, ideally in the telecom, IT infrastructure and AI Operations markets is highly preferred
  • Good knowledge in driving product marketing campaigns and promotions based on data and market insights
  • Excellent interpersonal skills with a solution-oriented mentality and a proactive approach
  • Outstanding business acumen, brilliant stakeholder management and analytical skills
  • Excellent command of written & spoken English (native English speaker preferred)

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19/F, 20/F & 21/F, Tower 1 Enterprise Square, 9 Sheung Yuet Road
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