Canopy
LYNK Global (HK)

LYNK Global (HK) - Marketing Operations and Services Manager

Senior Level
Hong Kong
Marketing Operations and Services Manager
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About Us

Lynk powers the new knowledge economy. Our platform unlocks the insights, experience and expertise of experts from around the world, helping people and companies make better informed decisions. Lynk’s customers include Fortune 500 corporates, world’s leading investment houses, global family offices, top professional services firms, governments and other organizations. Lynk’s knowledge graph uses data to understand, map, and organize experts and their knowledge, facilitating timely, intelligent connections. The platform gives enterprises a fast, convenient and cost-effective way to connect with over 840,000 experts worldwide across all major industries.  Lynk is the best place to seek, build and share credible human expertise to create a knowledge advantage.

Latest highlights

Who we're looking for

We are looking for a Marketing Operations and Services Manager to join our team.

What you will be doing
  • Optimize marketing technology stack that will help the demand generation team drive efficiency in the execution of various programs
  • Demonstrate a good logical approach with strong technical knowledge of data, data management, and insights, and can translate and transform that data into actionable insights. You can skilfully identify and manage areas of operational improvement based on the needs and strategies of marketing and how it relates to other functions across the organization
  • Working with the sales operations team, execute on database strategy that will support territories growth; maintain processes for database growth, contact and account enrichment, data hygiene, data governance and quality, data security, and compliance regulations.
  • Collaborate with Technology partners on data integration initiatives in support of new targeting, segmentation, and personalization capabilities
  • Oversee Marketing Automation system (Hubspot) including production of assets, integrations, tracking, and reporting
  • Monitor and analyze demand generation campaigns ROI through metrics and dashboards to increase marketing contribution to pipeline and revenue.
  • Oversee marketing events operations managing team for operational efficiency from setup to production and ensure seamless attendee experience
  • Maintain sales and marketing content repository to ensure the most up-to-date materials are in use
  • Manage and execute internal communications channel, working closely with HR
  • Oversee and support the ongoing product update communications and prospect newsletters
Who you are

Competencies (Knowledge, Skills, and Abilities)

  • Superior reasoning, planning, project, and time management skills
  • Proficient in marketing automation and CRM tools including Hubspot, Sprout Social, and Google Analytics.
  • Proven track record of driving operational projects from conception to implementation to refinement
  • Excellence in organizational and project management with the ability to lead multiple complex projects
  • Must be familiar with customer attributes and outbound campaign data (email, push)
  • Strong analytical capability and a solid understanding of campaign performance and channel health metrics
  • Proficient knowledge of MS Office applications (esp. Excel and PowerPoint)
  • An analytic and decisive thinker with the ability to prioritize and communicate objectives and tactics necessary to achieve organizational goals
  • Possess an action-oriented, flexible, and innovative approach to operational management
  • You are curious and enjoy learning about new technologies and their application and impact on business
  • Quick thinker, creative hands-on, problem solver with a keen sense of judgment and flexibility to manage competing or shifting priorities
  • Flexibility to accommodate emerging responsibilities and last-minute changes, but the ability to push back when necessary

What Expertise You'll Add to The Team

  • 7+ years experience in a marketing operations role, ideally in a B2B Technology (experience at a data company is a plus)
  • Bachelor's degree in Business, Marketing, Computer Science, Engineering or a related field of study
  • Experience creating segments in support of multi-channel campaigns and automated customer journeys
What we offer
  • Competitive remuneration package in a rapidly-expanding growth stage global company
  • Work in a collaborative, co-creation hub in the heart of the city
  • An environment that respects diversity and inclusion
  • Comprehensive medical insurance coverage
  • Generous leave policy, including a ‘work remote policy’
  • The opportunity to travel and work around the globe with our international clients and growing number of offices (Hong Kong, Shanghai, Singapore, Mumbai, Hyderabad, Manila, Ho Chi Minh, New York City, Toronto)

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Genesis Building 4F,33-35 Wong Chuk Hang Road
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