Canopy
LYNK Global (HK)

LYNK Global (HK) - Digital Marketing Manager

Mid Level
Hong Kong
Digital Marketing Manager
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About Us

Lynk powers the new knowledge economy. Our platform unlocks the insights, experience and expertise of experts from around the world, helping people and companies make better informed decisions. Lynk’s customers include Fortune 500 corporates, world’s leading investment houses, global family offices, top professional services firms, governments and other organizations. Lynk’s knowledge graph uses data to understand, map, and organize experts and their knowledge, facilitating timely, intelligent connections. The platform gives enterprises a fast, convenient and cost-effective way to connect with over 840,000 experts worldwide across all major industries.  Lynk is the best place to seek, build and share credible human expertise to create a knowledge advantage.

Latest highlights

Who we're looking for

We are looking for a Digital Marketing Manager to join our team.

What you will be doing
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Who you are
  • Bachelor’s degree in marketing, business, or related field, Master’s degree a plus
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Proficiency with online marketing and social media strategy
  • Established press and media contacts an advantage
  • Chinese an advantage

Success measures

  • ROI
  • Lead Generation
  • Sales and Revenue targets
  • Retention targets
  • Expert targets
What we offer
  • Competitive remuneration package in a rapidly-expanding growth stage global company.
  • Work in a collaborative, co-creation hub in the heart of the city.
  • An environment that respects diversity and inclusion.
  • Comprehensive medical insurance coverage.
  • Generous leave policy, including a ‘work remote policy’.
  • The opportunity to travel and work around the globe with our international clients and growing number of offices (Hong Kong, Shanghai, Singapore, Mumbai, Hyderabad, Manila, New York City, Toronto).
Notes
  • Lynk employees are prohibited from trading Restricted Securities (defined as any security whose performance is linked to a single company) on any Personal Trading Account.
  • All future new joiners, if they receive a conditional offer to join Lynk, will be required to undergo a background check.

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Genesis Building 4F,33-35 Wong Chuk Hang Road
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