Canopy
LOJEL (HK)

LOJEL - Social Media Specialist / Manager

Mid Level
Hong Kong
Social Media Specialist / Manager
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About Us

LOJEL is a global brand for the global traveler that seamlessly blends innovation with design and exceptional craftsmanship. The brand aims to enrich the lives of modern travelers by actively seeking solutions focused on the wayfarer’s journey and designing from the perspective of the traveler. LOJEL finds inspiration for all designs through a transparent, direct digital dialogue with travelers.

The company has grown to include team members from around the world representing ten different nationalities – making LOJEL an authentically global brand. The team’s multinational perspective and deep love for the journey has set them apart from the beginning. Today, LOJEL’s offices span the globe—headquartered in the metropolitan hub of Hong Kong, with a creative design team in Vancouver, Canada. The brand is currently sold in fifteen countries and four hundred and fifty points of sale through LOJEL’s physical stores and e-commerce platforms.

Who we're looking for

We are looking for a Social Media Specialist / Manager to join the LOJEL team in Hong Kong!

What you will be doing
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification according to the overall marketing strategy.
  • Develop core strategy, campaigns and content pillars for the Brand's social media platforms to create online communities for the brand.
  • Manage different social media account daily including Instagram, Facebook, Twitter, Linkedin for US, HK and Japan Direct to Consumer market.
  • Explore collaboration opportunities and engage with KOL and influencers to drive various marketing objectives, such as brand awareness and audience engagement
  • Monitor and listen actively on Social community to an provide engagement to comments
  • Organize Influencer Campaigns and evaluate the Campaigns performance
  • To develop written and visual creative contents to develop and build up social presence of the brand
  • Develop tracking and monitoring system to ensure KPIs are meeting targets, conduct analysis and learnings from data and reports.
  • Stay on top of social media news and technology and advise adoption where appropriate.
  • Support marcom advertising execution and internal projects when needed.
Who you are
  • Bachelor degree in Business Administration, Marketing or equivalent.
  • Minimum 3 years of relevant experience;
  • Strong hands-on experience in various social media channels, such as facebook, Instagram, Twitter, LinkedIn etc.
  • Regional Exposure (preferably North America/ Japan) is a MUST
  • Experience in managing social media and influencers marketing is a MUST
  • Passionate about travel, technology, lifestyle brands, and be part of a growing start-up team.
  • Great problem-solving skills and interpersonal skills.
  • Fluent in English, excellent in verbal and written communication, presentation skills
  • Passionate about social media, keen to drill into data, agile to stay competitive
  • Interested in growing a marketing career within a start up environment
  • Maintaining a Positive Attitude and willing to adapt to changes


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Trendy Centre, 682 Castle Peak Road, Lai Chi Kok
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