Lane Crawford - Senior Marketing Executive

Mid Level
Hong Kong
Senior Marketing Executive
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About Us

Where Styles Meets Accessibility

Lab Concept is the contemporary retail management arm of The Lane Crawford Joyce Group working in partnership with leading contemporary brands. We handpick dynamic fashion, beauty and lifestyle brands from all over the world, including TOPSHOP TOPMAN. We also operate a 64,000 square foot lifestyle shopping mall in Admiralty, which opened in 2012.

Form our mall in Admiralty to multiple key locations across Hong Kong, including Central, Times Square and Ocean Terminal, we are staying true to our vision of “where style meets accessibility”.

Apart from our fashion exclusives, we also feature over 50 beauty brands in our FACESSS stores – from international favorites to the newest trends in Korean beauty.

A selection of modern food and lifestyle options in the Lab Concept Mall, including Starbucks, I See I See, M&S Food, Crystal Jade and Simplylife completes the lifestyle experience.

Who we're looking for

We are looking for a new Senior Marketing Executive to join our marketing team and help implement new marketing strategies.

What you will be doing in this role:
  • To implement marketing strategies and initiatives to ensure the business meets the Company’s targets
  • To develop customer lifecycle program to optimize customer journey for building customer loyalty
  • To measure results of all marketing initiatives, including customer value growth, retention and loyalty, and drive continuous improvement
  • To implement digital marketing strategies to increase brand awareness and O2O campaign to increase traffic and sales.
  • To explore joint promotion opportunities or partnerships with outside partners to maximize marketing opportunity and grow customer database
  • To communicate the brand tone through Facesss App, in-store digital means and social media platforms to strengthen the unique customer experience
  • To develop collaterals for the frontline team to enhance effective communication with customers
  • To demonstrate a desire to understand and communicate with store staff and customers through regular meeting and store visits
  • To work effectively and be a team player at all times
About you:
  • Degree holder in Marketing or any related discipline
  • Minimum 4 years solid experience in retail marketing is preferable
  • Excellent command of both English and Cantonese. Mandarin is an advantage
  • Very attentive to details and accurate
  • Well organized and excellent communication & organizational skills
  • A team player and able to work under pressure
  • Highly presentable, articulate, courteous, and responsive
What we offer:

At Lane Crawford we support our employees with a range of benefits reflecting the importance we place on the well being of our staff. In addition to a competitive salary, discretionary bonus, annual leave, provident fund, medical and dental coverage and staff purchase privileges, we provide shuttle buses to the Company Head Office, various social recreation activities, Staff Assistance Programme, best in-class training and development and regional work opportunities for the right candidate.

Who we are:

Lane Crawford is Hong Kong's leading specialty store, offering the largest assortment of designer brands in Asia.  Founded in 1850, Lane Crawford evolved from a department store to a fashion and lifestyle specialist, and renowned for its unique edit of the newest and best designers from around the world in Womenswear,  Menswear, Shoes and Accessories, Lingerie, Jewellery, Cosmetics and Home and Lifestyle.

Maintaining a commitment to anticipate customers’ needs and to continue to innovate, excite and inspire them, Lane Crawford stores merge fashion, art, design and music to create a sensory experience, punctuated with curated spaces of award-winning visual merchandising and specially commissioned exhibitions and collaborations.  

We provide our employees a range of benefits reflecting the importance we place on well-being for our staff. In addition to competitive salary, discretionary bonus, annual leave, provident fund, medical and dental services/ benefits and staff purchase privileges,  we also provide shuttle buses to the Company Head Office and various social recreation activities, Staff Assistance Programme, best in-class training and development and regional career opportunities to the right talent.

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30/F, One Island South, 2 Heung Yip Road, Wong Chuk Hang
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