Canopy

Lane Crawford - Senior Fashion & Lifestyle Writer

Mid Level
Hong Kong
Senior Fashion & Lifestyle Writer
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About Us

Lane Crawford is Hong Kong's leading specialty store, offering the largest assortment of designer brands in Asia.  Founded in 1850, Lane Crawford evolved from a department store to a fashion and lifestyle specialist, and renowned for its unique edit of the newest and best designers from around the world in Womenswear,  Menswear, Shoes and Accessories, Lingerie, Jewellery, Cosmetics and Home and Lifestyle.

Who we're looking for

We are looking for a talented Senior Fashion & Lifestyle Writer who takes an interest in Fashion and Lifestyle to join and lead our copywriting / copyediting team.

What you will be doing in this role:

Product Copy Editing, Writing and Information Upload

  • To ensure the team produces clear, concise and accurate product copies for the weekly uploads
  • To ensure the copies reflect the aim, value, Lane Crawford style and tone of each business units
  • To meet daily, weekly and seasonal targets with regards to the Product Copywriting aspect of studio process
  • To deliver strong detail information against product offering in correct fashion technical terms
  • To cross-check Brand Profiles every season to ensure the unique selling points of Lane Crawford products are clearly communicated to the customers
  • To ensure product measurements are taken across full product offering in a time-efficient manner prior to upload to our online site
  • To enter relevant additional product details from upload perspective
  • To carry out regular checks on all copies in weekly uploads to live site
  • Ability to create and maintain ‘Lane Crawford Style’/key word index/Product Copywriting Guideline documents
  • To work with other members of the Product Copywriting team once information has been uploaded to make sure final assets are correct
  • To organise/store files in logical formats

Industry Insight, Planning, Collaboration and Communication

  • To keep abreast of industry, competitor and market trends, and develop strategies to drive the team towards newness
  • To coach the team and share fashion and brand knowledge in relation to key trends and the Lane Crawford open to buy (OTB)
  • To build relationship and workflow process with Styling team to obtain regular update on product specifics such as garment fit, etc.
  • To build relationship and align on the work process with Customer Care Centre to ensure any relevant customer feedback is addressed within the copies
  • To liaise, organise, and be the contact person for the team for projects
  • To support and work with other team members to ensure holistic tone and delivery across both languages
  • To work on ad hoc projects as and when required
  • To communicate regularly with immediate manager to address issues and developments on a timely manner
  • To collaborate with other Lane Crawford teams across Online Retail, including but not limited to: Customer Relationship Management, Central Buying Office to achieving the company goals
Who we are:

Lane Crawford is Hong Kong's leading specialty store, offering the largest assortment of designer brands in Asia.  Founded in 1850, Lane Crawford evolved from a department store to a fashion and lifestyle specialist, and renowned for its unique edit of the newest and best designers from around the world in Womenswear,  Menswear, Shoes and Accessories, Lingerie, Jewellery, Cosmetics and Home and Lifestyle.

Maintaining a commitment to anticipate customers’ needs and to continue to innovate, excite and inspire them, Lane Crawford stores merge fashion, art, design and music to create a sensory experience, punctuated with curated spaces of award-winning visual merchandising and specially commissioned exhibitions and collaborations.  

We provide our employees a range of benefits reflecting the importance we place on well-being for our staff. In addition to competitive salary, discretionary bonus, annual leave, provident fund, medical and dental services/ benefits and staff purchase privileges,  we also provide shuttle buses to the Company Head Office and various social recreation activities, Staff Assistance Programme, best in-class training and development and regional career opportunities to the right talent.

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30/F, One Island South, 2 Heung Yip Road, Wong Chuk Hang
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