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Lane Crawford (HK)

Lane Crawford - Senior Chinese Product Copywriter

Mid Level
Hong Kong
Senior Chinese Product Copywriter
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About Us

Lane Crawford is Hong Kong's leading specialty store, offering the largest assortment of designer brands in Asia.  Founded in 1850, Lane Crawford evolved from a department store to a fashion and lifestyle specialist, and renowned for its unique edit of the newest and best designers from around the world in Womenswear, Menswear, Shoes and Accessories, Lingerie, Jewellery, Cosmetics and Home and Lifestyle.

Who we're looking for

To be responsible for producing Chinese product copies across product offerings, ensuring editorial, commercial and informative balance whilst describing all upload products in an accurate and reliable manner in clear and concise Chinese that represent the Lane Crawford’s tone of voice and aesthetics.

What you will be doing

Product Copy-writing 

  • To produce clear, concise and accurate product copies for the weekly uploads 
  • To demonstrate strong fashion and brand knowledge in relation to key trends and the  Lane Crawford OTB 
  • To deliver strong detail information against product offering in correct technical terms 
  • To meet daily, weekly and seasonal targets with regards to the Product Copy-writing  aspect of studio process 
  • To build relationship and workflow process with Online Styling team in order to keep  informed about product specifics such as garment fit, etc. 
  • To build relationship and process with Customer Care Center and SNO to make sure any  relevant customer feedback is addressed within the copies 
  • To support and work with other Product Copywriters to ensure holistic tone and delivery  across both languages 
  • To work on adhoc projects as and when required 
  • To communicate regularly with Senior Product Writer, addressing issues and  developments on a daily basis 

Information Upload 

  • To ensure uploads are 100% accurate: product measurements are taken and staging  checks done 
  • To carry out relevant upload of product copies in a timely manner in order to achieve  upload expectations on a daily basis 
  • To enter relevant additional product details from upload perspective. 
  • To carry out checks across all copy in weekly uploads to live site.

Research and Organisation 

  • To carry out research around fashion technical terms and language, making sure this is  communicated within writing where necessary 
  • To maintain key word style index and upkeep Product Copy-writing guidelines to ensure  consistency in writing and tone 
  • To store and organize all product copy-writing in logical file formats 
  • To research E-Commerce competitors and develop ideas around product offering that  could contribute towards sell thru 
  • To consistently review and suggest possible system enhancements to provide greater efficiency to current practices
Who you are
  • Degree holder in marketing, journalism, communications, translation or relevant  disciplines 
  • 3-4 years relevant experience, preferably in copywriting and luxury retail 
  • Sound knowledge in fashion, seasonal trends, designers and brands 
  • Ability to work quickly and efficiently with accuracy and attention to detail 
  • Excellent time management skills, ability to meet deadlines 
  • Responsible, organized, self-motivated and a team player 
  • Excellent written in Simplified Chinese is a must 
  • English with editorial awareness is also essential 
What we offer

At Lane Crawford we support our staffs with a range of benefits that reflect the importance we  place on the well being of our staff. In addition to a competitive salary, discretionary bonus,  annual leave, provident fund, staff purchase privileges and medical and dental coverage, we  provide shuttle buses, various recreational activities, Staff Assistance Programme and the  best in-class Training and Development.

To apply for this exciting opportunity, please submit your application on Lane Crawford Career or email your resume and your expected salary to careers@lanecrawford.com.

All information provided will be treated in strict confidence and used for recruitment purposes only.

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One Island South, 2 Heung Yip Road, Wong Chuk Hang
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