Canopy

Lane Crawford - Senior Brand Manager

Mid Level
Hong Kong
Senior Brand Manager
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About Us

Lane Crawford is Hong Kong's leading specialty store, offering the largest assortment of designer brands in Asia.  Founded in 1850, Lane Crawford evolved from a department store to a fashion and lifestyle specialist, and renowned for its unique edit of the newest and best designers from around the world in Womenswear,  Menswear, Shoes and Accessories, Lingerie, Jewellery, Cosmetics and Home and Lifestyle.

Who we're looking for

We are searching for a new Senior Brand Manager to assist in our general Brand Management and to help us reach our sale sand profit targets.

What you will be doing in this role:

Sales and Profit

  • To achieve the seasonal sales and profit targets for the assigned brands and categories across Hong Kong and China online and offline
  • To monitor and identify ways to maximise sales and inventory efficiency, measured by the key performance indicators (KPI’s)
  • To work on seasonal budget based on brands’ performance and coming strategies
  • To work with the department head to establish a balanced range of merchandise suited to the customer profile.  To search for new brand acquisitions that will effectively service the beauty customers’ changing needs.  To additionally exit brands and evolve the portfolio, as necessary.
  • To ensure sales staff are fully trained on product knowledge and equipped to sell the brands pertaining to the assigned categories
  • To negotiate with vendors in a firm, but fair, manner to secure trade terms, performance, and exclusive programs to optimise sales and profit
  • To be proactive in understanding the competition and take action to minimise any loss of Lane Crawford market share
  • To ensure that staff are utilising Omni-channel technology to encourage customers to shop on and off-line, maximising sales at every opportunity

Marketing Planning

  • To work with vendors & cross functional teams to develop Omni-marketing & animation plans to engage with customers on all platforms
  • To work with vendors on brand collaborations to drive business unit differentiation versus competition
  • To analyse and evaluate the results for all marketing activities.  To prepare reports as required, including proposals, post mortem, customer analysis, and key learnings

Relationship Management

  • To work with the assigned vendors to formulate a yearly calendar and strategic plan to grow the business and drive exciting, exclusive programs
  • To work with the Content, Brand Creative, and Store Operations teams to ensure all departments' needs are met.  To foresee and bridge any gaps in key initiatives
  • To work closely and develop strong relationships with business partners and landlords to identify opportunities to promote Lane Crawford Beauty and its brands
  • To establish new partnerships and identify opportunities for strategic collaborations

Business Unit Development

  • To work with the VP and department head to develop annual and quarterly key objectives for the department.  To monitor progress and take action as necessary to ensure objectives are completed in a timely manner.
  • To assist in presenting the business unit direction to senior leadership team and across departments as necessary
  • To share insights on growth opportunities for the business unit based on market trends, category development, and customer demands
  • To review the in-store and online customer experience and take appropriate action relating to merchandising, zoning, counter designs, and marketing/communications initiatives
  • To support space planning and its related project management to deliver the best in-store experience for our customers
  • To support Omni development and assist the department head in the project management of product assortment, logistics, digital marketing, and navigation on behalf of the business unit
Who are we:

Lane Crawford is Hong Kong's leading specialty store, offering the largest assortment of designer brands in Asia.  Founded in 1850, Lane Crawford evolved from a department store to a fashion and lifestyle specialist, and renowned for its unique edit of the newest and best designers from around the world in Womenswear,  Menswear, Shoes and Accessories, Lingerie, Jewellery, Cosmetics and Home and Lifestyle.

Maintaining a commitment to anticipate customers’ needs and to continue to innovate, excite and inspire them, Lane Crawford stores merge fashion, art, design and music to create a sensory experience, punctuated with curated spaces of award-winning visual merchandising and specially commissioned exhibitions and collaborations.  

We provide our employees a range of benefits reflecting the importance we place on well-being for our staff. In addition to competitive salary, discretionary bonus, annual leave, provident fund, medical and dental services/ benefits and staff purchase privileges,  we also provide shuttle buses to the Company Head Office and various social recreation activities, Staff Assistance Programme, best in-class training and development and regional career opportunities to the right talent.

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30/F, One Island South, 2 Heung Yip Road, Wong Chuk Hang
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