Canopy

Lane Crawford - Fashion & Lifestyle Writer

Entry Level
Hong Kong
Fashion & Lifestyle Writer
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About Us

Lane Crawford is Hong Kong's leading specialty store, offering the largest assortment of designer brands in Asia.  Founded in 1850, Lane Crawford evolved from a department store to a fashion and lifestyle specialist, and renowned for its unique edit of the newest and best designers from around the world in Womenswear,  Menswear, Shoes and Accessories, Lingerie, Jewellery, Cosmetics and Home and Lifestyle.

Who we're looking for

We are looking for a talented Fashion & Lifestyle Writer who takes an interest in Fashion and Lifestyle to join our copywriting / copyediting team.

What you will be doing in this role:

Product Copywriting

  • To produce clear, concise and accurate product copies for the weekly uploads
  • To demonstrate strong fashion and brand knowledge in relation to key trends and the Lane Crawford open to buy (OTB)
  • To deliver strong detail information against product offering in correct technical terms
  • To meet daily, weekly and seasonal targets with regards to the Product Copywriting aspect of studio process
  • To build relationship and workflow process with Styling team to keep up to product information, such as garment fit, etc.
  • To build relationship and process with Customer Care Centre and Sales and Services to ensure any relevant customer feedback is addressed within the copies
  • To support and work with other Product Copywriters to ensure holistic tone and delivery
  • To communicate regularly with supervisor to address issues and developments
  • To work on ad hoc projects if required

Information Upload

  • To ensure uploads are 100% accurate
  • To carry out relevant upload of product copies in a timely manner in order to achieve upload expectations on a daily basis
  • To enter relevant additional product details from upload perspective.
  • To carry out checks across all copy in weekly uploads to live site.

Research and Organisation

  • To carry out research around fashion technical terms and language, making sure this is communicated within writing where necessary
  • To maintain key word style index and upkeep Product Copywriting guidelines to ensure consistency in writing and tone
  • To store and organise all product copywriting in logical file formats
  • To conduct research on eCommerce competitors and develop ideas around product offering that could contribute towards business objectives and KPIs, such as sales and full price sell-thru
  • To consistently review and suggest possible system enhancements to provide greater efficiency to current practices
Who we are:

Lane Crawford is Hong Kong's leading specialty store, offering the largest assortment of designer brands in Asia.  Founded in 1850, Lane Crawford evolved from a department store to a fashion and lifestyle specialist, and renowned for its unique edit of the newest and best designers from around the world in Womenswear,  Menswear, Shoes and Accessories, Lingerie, Jewellery, Cosmetics and Home and Lifestyle.

Maintaining a commitment to anticipate customers’ needs and to continue to innovate, excite and inspire them, Lane Crawford stores merge fashion, art, design and music to create a sensory experience, punctuated with curated spaces of award-winning visual merchandising and specially commissioned exhibitions and collaborations.  

We provide our employees a range of benefits reflecting the importance we place on well-being for our staff. In addition to competitive salary, discretionary bonus, annual leave, provident fund, medical and dental services/ benefits and staff purchase privileges,  we also provide shuttle buses to the Company Head Office and various social recreation activities, Staff Assistance Programme, best in-class training and development and regional career opportunities to the right talent.

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30/F, One Island South, 2 Heung Yip Road, Wong Chuk Hang
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