Canopy

Lane Crawford - Assistant Marketing Manager

Mid Level
Hong Kong
Assistant Marketing Manager
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About Us

Lane Crawford is Hong Kong's leading specialty store, offering the largest assortment of designer brands in Asia.  Founded in 1850, Lane Crawford evolved from a department store to a fashion and lifestyle specialist, and renowned for its unique edit of the newest and best designers from around the world in Womenswear,  Menswear, Shoes and Accessories, Lingerie, Jewellery, Cosmetics and Home and Lifestyle.

Who we're looking for

Lane Crawford is looking for a new Assistant Marketing Manager to help manage the marketing team and other operational needs.

What you will be doing in this role:

Email Marketing

  • Managing the companies email campaigns and communicating company brands through email marketing includes copywriting of subject lines, text preview and email content,
  • Analysis of current email marketing campaigns and making recommendations for improvement.
  • Managing trigger email campaigns throughout the customer lifecycle to maximise sales.
  • Carrying out segmentation of the database and implementing remarketing strategies.
  • A/B Testing on various email campaigns to establish the most effective.
  • MVT Testing on email marketing campaigns.
  • Tracking and reporting on email campaigns in order to guide improvements.
  • Reporting to the Social Media and Audience Manager on sales revenues generated through email marketing campaigns.
  • Ensuring all email campaigns comply with current email best practice in the industry.
  • Working closely with the Head of CRM to develop a clear CRM strategy.
  • Tracking Segmentation effectiveness to improve targeting and personnalisation
  • Outlying clear recommendations from findings and learnings

Communications Planning

  • Collaborate with Customer Relationship Management (CRM) team in Hong Kong to define key customer segments to be targeted
  • Support communication development of big, smaller and always-on marketing programmes in Hong Kong, including Pedder Group
  • Contribute to the development of integrated and omni-channel marketing strategies with the wider marketing team, designed to generate brand awareness, store and online traffic, customer engagement and prospective customers’ data acquisition in Hong Kong
  • Define key dates, messaging, and calls to action for each programme, ensuring they deliver the set objectives
  • Ensure all communications scheduled are signed off in a timely manner prior to execution
  • Collaborate with the China Team to support them with planning, brand asset collection and proposals.

Programme Delivery and Management

  • Manage the communications calendar of Hong Kong & Rest of the World (ROW) to ensure full alignment with the connected calendar which reflects all marketing activities across product and service, online and offline in Hong Kong
  • Manage the Hong Kong communications budget, ensuring communications planned achieve set targets and are delivered within budget
  • Maintain a close communication with partners from Pedder Group to ensure their business needs are accounted for
  • Support the delivery of all events in Hong Kong & ROW always ensuring full adherence to brand guidelines
  • Track, measure and report on performance of the various communications, providing valuable feedback and actionable insights to other key areas of the business

VIP (Diamond Customers) Management

  • Further build and develop the network of key partners in Hong Kong, driving new and interesting concepts to engage with our VIP customers
  • Responsible for the planning and purchase of gifting programs for top VIPs during festive periods
  • Strategise and develop engagement programs for VIP customers to increase retention rate, working closely with Sales and Service team on the execution

Internal Communication

  • Share communication plans and initiatives with the wider Lane Crawford teams to ensure message synchronisation across all other communication channels and commercial channels is achieved
  • Produce and share valuable insights about Hong Kong to the rest of the marketing teams and the wider business
  • Collaborate with the various customer-facing teams such as online retail, store and customer care teams to deliver an enhanced connected customer experience
  • Produce and share valuable insights to the rest of the marketing teams and the wider business

Financial Management

  • To develop and execute all programs within the approved framework and within authorized budget
  • To analyse and evaluate the results for all marketing activities, prepare reports and required on time including proposals, post mortems, CRM analysing and various other requests appropriate for each program
  • To monitor the expenses of each campaign on an ongoing basis
  • To review agency costs and efficiencies to improve ROI
What we offer:

At Lane Crawford we support our employees with a range of benefits reflecting the importance we place on the well being of our staff. In addition to a competitive salary, discretionary bonus, annual leave, provident fund, medical and dental coverage and staff purchase privileges, we provide shuttle buses to the Company Head Office, various social recreation activities, Staff Assistance Programme, best in-class training and development and regional work opportunities for the right candidate.

Who we are:

Lane Crawford is Hong Kong's leading specialty store, offering the largest assortment of designer brands in Asia.  Founded in 1850, Lane Crawford evolved from a department store to a fashion and lifestyle specialist, and renowned for its unique edit of the newest and best designers from around the world in Womenswear,  Menswear, Shoes and Accessories, Lingerie, Jewellery, Cosmetics and Home and Lifestyle.

Maintaining a commitment to anticipate customers’ needs and to continue to innovate, excite and inspire them, Lane Crawford stores merge fashion, art, design and music to create a sensory experience, punctuated with curated spaces of award-winning visual merchandising and specially commissioned exhibitions and collaborations.  

We provide our employees a range of benefits reflecting the importance we place on well-being for our staff. In addition to competitive salary, discretionary bonus, annual leave, provident fund, medical and dental services/ benefits and staff purchase privileges,  we also provide shuttle buses to the Company Head Office and various social recreation activities, Staff Assistance Programme, best in-class training and development and regional career opportunities to the right talent.

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30/F, One Island South, 2 Heung Yip Road, Wong Chuk Hang
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