Canopy
Lalamove (HK)

Lalamove - Marketing Manager (Global Scope)

Mid Level
Hong Kong
Marketing Manager (Global Scope)
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About Us

Originally founded in 2013 as EasyVan, Lalamove is Asia’s leading local delivery platform with a presence in more than 120 cities. Lalamove’s mission of making local delivery faster and simpler is driven through harnessing the power of mobile internet to bring the sharing economy to logistics. In the past 5 years, more than one million customers and hundreds of thousands of professional van, motorcycle, lorry and truck drivers across the region have used Lalamove to help their business grow. Lalamove revolutionizes the local logistics landscape with innovations such as instant order matching, GPS vehicle tracking, 24/7 services, and drivers rating. Not only does the service help fulfil customers’ business needs, it also makes our cities greener by helping drivers optimize their work which ultimately means we need fewer vehicles on the road.

Who we're looking for

We are looking for a Marketing Manager to be based in Hong Kong. The ideal candidate has experience in fast-paced, dynamic environments and can help scale and manage our rapid growth across South East Asia (SEA), Latin America (LATAM). This position will oversee marketing functions in the regions to achieve the region and countries’ marketing KPI. Less experienced candidates will be considered as Assistant Manager.

What you will be doing
  • Achieving growth and hitting marketing targets by successfully managing the local marketing teams
  • Present revenue, expense reports, and realistic forecasts to the management team
  • Understanding the needs of various local markets and develop the strategy together with the local marketing managers
  • Build, implement and maintain a strong and high performing marketing culture
  • Guide & oversee country marketing planning, implementation, result tracking & best practice sharing
  • Evaluating campaigns effectiveness and enhance ROI
  • Take initiative to identify and drive improvements at the individual, team, and regional levels supported by key marketing metrics e.g. improve the first-time user, improve conversion rates, retention rate...etc.
  • Assist in ad hoc projects when required
Who you are
  • APAC regional marketing experience is a MUST
  • Experience in offline and digital media planning    
  • Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization
  • A structured mindset to be able to manage multiple time-sensitive projects simultaneously without the support of a large team, working both independently and in close collaboration with a wide variety of stakeholders
  • Autonomy and ability to self-motivate in a fast-paced, multifaceted environment.
  • Strong communicator and excellent interpersonal skills to be able to continuously provide and receive constructive, actionable feedback to and from colleagues
  • Excellent oral and written communication (English, Cantonese, and Mandarin)
  • Degree holder with at least 4 years of marketing experience

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