Canopy
Lalamove (HK)

Lalamove - Global Digital and Acquisition Assistant Manager

Senior Level
Hong Kong
Content & Communications Manager
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About Us

Originally founded in 2013 as EasyVan, Lalamove is Asia’s leading local delivery platform with a presence in more than 120 cities. Lalamove’s mission of making local delivery faster and simpler is driven through harnessing the power of mobile internet to bring the sharing economy to logistics. In the past 5 years, more than one million customers and hundreds of thousands of professional van, motorcycle, lorry and truck drivers across the region have used Lalamove to help their business grow.

Who we're looking for

As Lalamove continues to expand super-fast – we are rebuilding the digital and acquisition team in the global marketing department. We are looking for a team head with result and data-driven and strong business mindset to acquire more new users globally.

What you will be doing

Identify short-term and long-term direction and resource needs to acquire new users and manage consistent business growth

Lead, provide global strategic direction, and oversee implementation of the Acquisition Marketing Team with below functions:

Acquisition & Activation Channel Management:

  • Lead the global marketing team to drive alignment with local marketing teams on user acquisition and activation strategy (online & offline)
  • Plan, monitor & improve all acquisition efforts being run on various channels including paid social, search, programmatic, affiliate, offline events...etc.
  • Define core metrics that control and measure marketing spend & define acquisition budgeting planning processes
  • Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, reporting, analysis, and recommendations
  • Build an efficient and conversion of driver & user marketing funnel and deploy cross channel campaigns.
  • Explore new channel and technology to improve the acquisition performance
  • Identify and evaluate needs from city to drive the product roadmap

Incentive Bonus Management:

  • Manage the User Acquisition subsidy globally, support our business by combining data insights and local market intelligence to optimize commercial settings to achieve the highest return on investment
  • Setup process to work with the local team on distributing subsidy through a centralized platform to various acquisition channels

Digital Marketing & Social Media:

  • Accountable for the management of all social media channels, implement global social media strategies to increase consumer acquisition and community engagement
  • Manage the global SEO and ASO strategy and ensure execution in local level
  • Monitor digital trends and technology innovations, with aims to further improve the business overall effectiveness in campaign performance and user growth

Partnership:

  • Explore, recommend and deal with new channels or brands to establish Lalamove brand presence and drive business growth
  • Develop the global partnership strategy, conduct partnership selection and negotiation
Who you are
  • 10+ years of experience in marketing with strong experience in Performance Marketing and managing digital campaigns to drive business result
  • Strong understanding of digital marketing technologies, digital advertising technology, and channel ecosystems
  • Outstanding analytical, decision-making, and problem-solving skills; sharp attention to detail.
  • Previous experience in working in a Tech Startup or On-Demand delivery company would be a huge plus
  • Excellent communication & negotiations skills - to be able to communicate with city teams, external vendors and partners
  • Have the ability to create something from nothing, identify a game plan, get results and embrace for ambiguity with the mentally of "if at first, you don't succeed, try, try again"
  • Data and results-driven with exceptional detail and knowledge around metrics, KPI, ROI analysis and A/B testing
  • Good business acumen
  • Familiarity with performance KPI's: CPA, CPC, CPM, Attribution and LTV

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