Lalamove - Global Digital and Acquisition Assistant Manager

Identify short-term and long-term direction and resource needs to acquire new users and manage consistent business growth

Lead, provide global strategic direction, and oversee implementation of the Acquisition Marketing Team with below functions:

Acquisition & Activation Channel Management:

• Lead the global marketing team to drive alignment with local marketing teams on user acquisition and activation strategy (online & offline)
• Plan, monitor & improve all acquisition efforts being run on various channels including paid social, search, programmatic, affiliate, offline events...etc.
• Define core metrics that control and measure marketing spend & define acquisition budgeting planning processes
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, reporting, analysis, and recommendations
• Build an efficient and conversion of driver & user marketing funnel and deploy cross channel campaigns.
• Explore new channel and technology to improve the acquisition performance
• Identify and evaluate needs from city to drive the product roadmap

Incentive Bonus Management:

• Manage the User Acquisition subsidy globally, support our business by combining data insights and local market intelligence to optimize commercial settings to achieve the highest return on investment
• Setup process to work with the local team on distributing subsidy through a centralized platform to various acquisition channels

Digital Marketing & Social Media:

• Accountable for the management of all social media channels, implement global social media strategies to increase consumer acquisition and community engagement
• Manage the global SEO and ASO strategy and ensure execution in local level
• Monitor digital trends and technology innovations, with aims to further improve the business overall effectiveness in campaign performance and user growth

Partnership:

• Explore, recommend and deal with new channels or brands to establish Lalamove brand presence and drive business growth
• Develop the global partnership strategy, conduct partnership selection and negotiation