Lalamove - Digital Marketing & Acquisition Executive (regional scope)

Mid Level

Hong Kong

Digital Marketing & Acquisition Executive (regional scope)

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About Us

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple.

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Who we're looking for

As Lalamove continues to expand super-fast – we are strengthening our digital and acquisition team in the marketing department. Looking for an Executive with result and data-driven and strong business mindset to acquire more new users globally

What you will be doing

Assist the manager to develop global acquisition and activation strategy (online & offline)
provide direction and monitor global media channels including earned channels (including Twitter, Facebook, Instagram), paid channels (including facebook, google, programmatic, affiliate...etc.)
Recommend, develop, monitor SEO and ASO strategies to generate traffic, drive the performance of campaigns, and to enhance brand awareness
Monitor, report & analyse all acquisition efforts being run on various channels
Develop & provide insights for all digital marketing related campaigns
Explore new channel and technology to improve the acquisition performance
Identify and evaluate needs from city to drive the product roadmap

Who you are

Problem-solver: To be able to identify & anticipate problems in order to be both proactive & reactive.
User Empathy: To be able think from a perspective of a user & build user journeys which are seamless.
High autonomy: Self-organized, passionate with a can-do attitude, and own end-to-end projects.
Data-Driven: To utilize existing data on hand to make informed decisions
Team-player: To be able to understand team challenges & to be able to build team empathy in while delivering results at the same time.
Collaborative mindset: You will have to work with multiple stakeholders to plan, implement & measure all branding efforts & strategies across multiple markets.