Canopy

Klook (SG)- SEO Manager

Mid Level
Singapore
SEO Manager
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About Us

In 2014, Klook set out on a mission to connect travelers with the best experiences, anytime, anywhere. Today our users can choose from over 100,000 products in more than 400 destinations. We made exploring far-flung destinations easier… but we believe there are many more adventures waiting at your own doorstep! Join us as we continue on this journey and evolve our platform to include more local offering.

Who we're looking for

We are looking for a SEO Manager to join our team.

What you will be doing in this role
  • Monitor daily performance metrics to understand organic search performance across multiple markets from webmaster, analytics and tracking tools;
  • Lead development and execution of content and technical SEO strategies;
  • Translate Global Strategy inputs and execute technical and content-driven organic initiatives;
  • Develop and integrate SEO local strategies to improve visibility in organic search rankings in different regions and search engines;
  • Identify opportunities in SEO efficiency and growth in core areas such as site infrastructure, keyword selection; increase revenue, traffic, leads, and users;
  • Implement best practices, tools, and processes that will enable best-in-class performance and workstreams;
  • Monitor, analyze and report on traffic performance, keyword performance and SEO activities;
  • Develop and perform detailed site audits to identify issues and ensure the site is properly optimized for search engine visibility;
  • Stay up to date with the latest SEO trends and best practices;
  • Collaborate closely with regional marketing teams to ensure best practices are adopted and integrate well with local needs;
  • Perform content analysis, SERPs research and monitor trends in industry to come up with competing features;
  • This will be an hands on role requiring to get in depth of analysis, recommend and execute to grow the organic performance;
  • Work on custom dashboards with Google Studio, Analytics, Search Console and other tools to report on performance and impact.

About you
  • Bachelor’s degree in marketing, technology or quantitative field;
  • 5+ years of experience in SEO preferable with at least 1 year in people management role;
  • Experienced in SEO reporting - monthly and/or weekly dashboards;
  • Experienced in cross-functional collaboration and knowledge sharing;
  • Good at communication, stakeholder management, and with a trial-and-learn mindset;
  • In-depth knowledge of SEO tools (Screaming Frog, Moz Tools, Majestic, SEMRush);
  • Expertise in A/B and other testing methods;
  • Strong project management skills;
  • Comfortable working as an individual contributor - think big picture or roll up sleeves to execute as situation calls for;
  • Regional and Global exposure on ASO is a plus;
  • Experience in travel or eCommerce industry is also a plus;
  • Strong knowledge of excel functions and dashboards;
  • Knowledge in SQL, as well as deep understanding of statistical analysis, regression models, experiment design and common pitfalls of data analysis or experience in coding in at least one of the scripting languages C/C++, Python or Java would be advantageous;
  • Knowledge of Mandarin /  Non English language will be preferred.

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12-13 Hong Kong Street, Singapore 059655
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