HYPE - Digital Marketing Lead

Mid Level
Hong Kong
Digital Marketing Lead
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About Us

We are venture builders, creating brands that are sourced from the highest quality factories, delivered directly to our customers around the world. HYPE is building a one of a kind business, leveraging the best of customer insights, creativity, world-class operations and proprietary technology to deliver the best experience for our customers.The team has the know-how, track record and previous market-entry experiences from successful hyper-growth start-ups in the region (Airbnb, Uber, and WeWork).

Who we're looking for

We are looking for a Digital Marketing to join our team at HYPE!

  • Work with internal teams to lead performance marketing initiatives for new exciting DTC brands built in house by HYPE
  • Develop and implement paid media strategy (i.e. Facebook, Instagram, etc) to support growth plans and provide business insight through testing and rapid iterations
  • Review and optimize ad performance daily and advise the content and creative teams to maximise our content strategy
  • Manage key marketing performance metrics and guide on high impact budget allocation
  • Collaborate closely with cross-functional stakeholders on the operations, brand, creative, product and other teams to drive forward our growth strategy
  • Fluent in English, bonus for Mandarin Chinese and/or Cantonese
  • 5-8 years within paid social media advertising (Facebook Ad Manager and Google suite are essential)
  • Experience from another DTC brand is ideal; open to other areas of ecommerce and digital agency experience
  • Track record of driving measurable revenue and engagement via digital advertising
  • Ability to create campaigns that deliver increased traffic, engagement and conversion and to report the performance using data and insight from a variety of sources
  • Excellent knowledge in current consumer market trends, marketing channels, and performance benchmarking with ability to translate research objectives into business objectives
  • Strong work ethic, intellectual curiosity, and commitment to continuous improvement
  • You're never satisfied with the status quo - you are always looking for the next opportunity to improve performance
  • Last but not least: a sense of humor, patience, and a positive attitude
  • Ownership and responsibility - have a real impact on the company's growth
  • Open, respectful, fun company culture with regular team activities
  • Work with people who are passionate and love what they do every day
  • Opportunity to build your corporate, startup and investor network in Asia

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12 Yip Fat Street, Wong Chuk Hang
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