Canopy

hushhome - Content Marketing Manager/Specialist

Entry Level
Hong Kong
Content Marketing Manager/Specialist
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About Us

Hush Home is a new lifestyle brand focused on sleep. It was created to transform people’s lives by offering healthier sleep. Developed in California, its perfectly-balanced mattress, pillows, and bedding use up-to-date sleep science to offer deeper, more comfortable rest. All products are sustainably made from the highest quality materials by the same workshops that supply the world’s leading hotels. Hush Home has distinguished itself as a thought leader in wellness, using its research to educate and inspire people to sleep and live better.

Who we're looking for

As an early stage company with rapid growth ahead of us, Hush Home is looking for a dynamic entrepreneur to join as our Content Marketing Manager/Specialist. We are expecting someone who is creative, has strong insight into Hong Kong’s digital marketing space, loves e-commerce, is passionate about all things digital and social media, and feels the pulse of consumer trends. This is a position in which you have the opportunity to grow and scale with an amazing brand, get your hands dirty and make things from scratch in a fast-moving ecommerce business.

What you will be doing in this role:
  • Develop and implement content and campaign strategy to drive traffic, engagement, and sales, increase brand awareness, and further our brand mission
  • Create and optimize the content calendar
  • Write and edit punchy short-form content (ads, social media, email) as well as long-form content (articles, research)
  • Oversee creative production (including photography, graphic design, video, and audio content)
  • Optimize all content for SEO purposes
  • Work with the rest of the marketing team on launching new products (spanning product marketing, content and promotion strategy)
  • Create website content (including evergreen and blog content) and emails (including customer acquisition, customer loyalty, and customer engagement)
  • Maintain a consistent tone of voice and personality across all marketing channels
  • Assist team with PR and communication strategy (including media interviews, events and influencers)
  • Stay abreast of marketing trends and bring fresh ideas to the team
  • Generate daily or weekly performance reports and manage various internal stakeholders
About you:
  • Bachelor’s degree in journalism, writing, marketing, or related discipline
  • Creative and love ideation
  • Passionate about writing and communication
  • Strong sense of brand aesthetics
  • Strong ownership and result-oriented person and sensitive to numbers
  • Possess curious and passionate personality
  • Good analytical and problem-solving skills
  • Team player with excellent interpersonal, presentation and communication skills
  • Ability to manage multiple projects and meet critical deadlines concurrently; effective use of time management and prioritization skills
  • Fluent in English and Chinese
What we offer:
  • An opportunity to join a young and dynamic startup
  • Grow personally and professionally as Hush Home scales
  • Gain insights to all relevant aspects of launching a digital company
  • Work with a dynamic and highly motivated team with flat hierarchies
  • Experience great working atmosphere in an international environment
  • Challenging and diversified tasks with direct responsibility
  • Great discounts for you, friends and family!

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Unit 7, 2/F, Wayson Commercial Building, 28 Connaught Road West
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