Canopy
Huobi Global (HK)

Huobi Global (HK) - Content Marketing Specialist

Entry Level
Hong Kong
Content Marketing Specialist
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Who we're looking for

Huobi Global is looking for a savvy Content Marketing Specialist to guide and develop the content creation process for our brand.

About Us

Huobi Global is a leading global digital asset exchange. With a mission to make investing in alternative assets more efficient and adaptable, the company is committed to providing customers with safe, professional, and honest services based on the core principle of putting the customer first.

What you will be doing

As a Content Marketing Specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics. To ensure success as a Content Marketing Specialist, you should show a keen eye for detail and be highly creative. A skilled Content Marketing Specialist should be expert storytellers and possess excellent knowledge of consumer and content trends.

Responsibilities:

  • Meeting with the creative, marketing, and design teams to ideate and define content goals.
  • Researching content and consumer trends to ensure that content is relevant and appealing.
  • Developing content strategies to effectively reach the desired target audience and marketing goals.
  • Creating content for a variety of platforms including blogs, websites, and social media.
  • Proofreading and editing content before publishing.
  • Ensuring that SEO and SMO strategies are effectively implemented.
  • Managing content calendars and ensuring that the content remains consistent across all platforms.
  • Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
  • Tracking consumer and content analytics and generating reports and presentations.
  • Keeping up to date with content trends, consumer preferences, and advancements in technology.

Who you are
  • Bachelor's degree in literature, journalism, marketing, communications, or similar.
  • A minimum of three years of experience in content creation, marketing, communications, or similar.
  • A portfolio of published work.
  • Familiarity with content management systems such as WordPress, Drupal, and Joomla.
  • Good knowledge of content and layout design tools such as Adobe InDesign.
  • Excellent computer skills with MS Office and Google Suite.
  • Good knowledge of various content platforms such as social media, blogs, and print media.
  • Strong understanding of content practices such as SEO, SMO, and PPC.
  • Excellent written and verbal communication skills.
  • The ability to keep abreast of content and consumer trends and advancements in technology.
What we offer
  • Exciting working environment in an innovative company
  • Team spirit and a passion for cryptocurrency and financial technology
  • Great global exposure and exciting career paths

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