HKBN - Assistant Digital Marketing Manager

Senior Level
Hong Kong
Assistant Digital Marketing Manager
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About Us

Hong Kong Broadband Network Limited is Hong Kong’s leading broadband and telecommunications service provider. We built and own one of the most extensive fibre optic networks in Hong Kong, which now covers over 2.3 million residential homes passed and 2,400 commercial buildings.

Who we're looking for

We are looking for a to join our exciting team!

What you will be doing
  • Design and execute your own digital marketing programs, with accountability for the business performance and ROI of your programs
  • Support performance tracking and evaluation of digital channels across Social, Display, Search, etc. – with the goal to provide ongoing and actionable recommendations for future development and enhancement
  • Effectively coordinate with internal departments to prioritize and execute on development initiatives
  • Review, recruit, and build vendor & agency relationships (e.g. digital agency, software solutions) based on business needs
  • Interpret business/industry opportunities to recommend and execute best practices-based and commercially-viable digital solutions and ongoing enhancements. You will drive a Test-and-Learn culture that is part of HKBN’s DNA
Who you are
  • 5+ years of experience in a Digital company, consultancy, vendor, or agency
  • Strong Subject Matter Expertise in online and mobile channels, with experience working with:
  • Major web/app tracking and analytics tools (e.g., Google Analytics 360, Adobe Omniture)
  • Social marketing technologies, including Facebook, YouTube, Instagram, WhatsApp, etc.
  • Marketing automation technologies, including Salesforce, Marketo, Emarsys, Adobe, etc.
  • Strong commercial aptitude. Able to balance risk-and-rewards to manage profitability and burn-rate for digital projects
  • Analytical and intellectually curious, with a strong sense for business and platform performance tracking metrics
  • Dynamic team player, with a strong sense of ownership and drive
  • Excellent interpersonal skills. A cross-functional influencer with the ability to build strong business and working relationships with internal and external parties, and comfortable communicating ideas to all levels of stakeholders
What we offer
  • We offer excellent career development opportunities in our exciting working environment, and we ensure our talents will be rewarded with a satisfactory remuneration package.

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Trans Asia Centre, 18 Kin Hong St, Kwai Chung, Hong Kong
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