Canopy
gini (HK)

gini (HK) - Digital Marketing Specialist

Entry Level
Hong Kong
Digital Marketing Specialist
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About Us

gini is the first personal financial management app powered by bank-level security in Hong Kong. gini links together bank accounts to give users the full view of their financial situation, complete with insightful analysis, while curating offers from various sources to let them maximize the utility of their spending.

Who we're looking for

gini is looking for a Digital Marketing Specialist who is interested in technology and business. We need someone energetic and resourceful, with the ability to learn quickly and independently.
Our marketing process is very collaborative and agile, so a good attitude, flexibility and ability to work with others are essential.

What you will be doing
  • Campaign setup and hands-on operations on Google tools
    and in Hubspot
  • Develop search keyword proposals and long-term search
    strategies
  • Pitch ideas to build backlinks and help grow our traffic in a
    weekly pitch meeting
  • Analyze campaign performance and derive insights for
    optimization
  • Help optimize campaigns to reach KPIs
  • Stay up to date with the latest technology and best practices
  • Oversee the company’s social media accounts
  • Improve online content, considering SEO and Google
    Analytics
  • Forecast performance trends
  • Monitor competition and provide suggestions for
    improvement
Who you are
  • University degree in business, marketing, analytics or a
    related field
  • 1-2 years of hands-on experience in digital channels. Fresh
    graduates also welcomed
  • Relevant certifications from Google
  • Very organized with strong quantitative and analytical skills
  • Effective communication and problem-solving skills
  • Ability to learn independently when pointed in the right
    direction
  • Excited about digital marketing and bring good energy to the
    workplace
  • Willing to work in a start-up environment that is fast-paced
  • Fluent in English. Other languages are a bonus.
What we offer
  • A collaborative work environment
  • Access to innovative and creative projects
  • A team of people who work smart and play hard

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Henan Building, 90-92 Jaffe Rd, Wan Chai
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