gini (HK)

gini (HK) - Content Marketing Manager

Mid Level
Hong Kong
Content Marketing Manager
Back to Jobs

About Us

gini is an award-winning fintech on a mission to help more people understand their data and make it work harder for their benefit.

Who we're looking for

gini is looking for a writer and content manager, who is interested in technology and business finance . You will be responsible for writing, improving, and maintaining engaging copy to attract and nurture leads into paying customers. You'll be an integral part of the Marketing team, managing our content creation to support our marketing strategy. You'll use your superb writing skills for online communication in website pages, ads, email marketing, video scripts, blog posts and much more.

What you will be doing
  • Lots of copywriting!
  • Responsibility for the strategy for content marketing - planning, coordination and implementation of content to meet the company goals.
  • Drive the production of content. And safeguard high-quality output.
  • Developing messaging frameworks to align with personas.
  • Planning, developing and working closely with the marketing team members to implement PR and Communication activities to reach company goals. This includes preparing key messages, press releases as well as managing PR agencies.
  • Play an essential role in evaluating the sales funnel and buyer journey to ensure content is addressing helping to drive growth.
  • Research and create downloadable content to achieve database growth and lead generation. You'll also collaborate with industry influencers, earn backlinks to support our SEO strategy, and produce excellent content that can be repurposed in a variety of formats.
  • Audit and improve existing content.
  • Work closely with the Marketing and Design team to improve conversion rates through content efforts.
  • Write everything from regular sales collateral, blog posts, social media posts, emails, brochures, and other sales collateral to support lead generation efforts.
  • Analyze data to improve the results of your work.
Who you are
  • You have strong experience(2-3 years) as a writer in English. Additional languages and degrees in Communications, Journalism or Psychology are a bonus.
  • You can demonstrate your ability to write about finance and technology.
  • We can't stress this enough: excellent writing skills. Please submit writing samples with your CV.
  • You have the ability to generate original, compelling content on the spot.
  • You could teach a masterclass on keyword research and coming up with great content ideas.
  • You are a pro with tools like SEMRUsh, BuzzSumo, and Google Analytics.
  • You are able to manage an editorial calendar and run a process for planning future content.
  • You treat your work like a journalist. You can do your own research for a story. Finding sources, handling outreach and conducting interviews.
  • You are a pro at figuring out which content is resonating and what to go and create more of.
  • You are Independent, self-motivated, proactive, result-oriented, innovative. Can-do attitude.

Sign in to Happyer

Help us Complete Your Profile

What's your full name?

What's your current position?

Please fill in all name and position fields.

What is your current status

What is your career goal?

You can choose more than one goal

Learn new skills
Make a major career switch
Land a (new) job
Not totally sure...

Receive job alert emails

Please select your status and at least one career goal.

Where would you like to work?

You can choose more than one location

I want to work in

What are you looking for next?

It’s okay if you’re not sure. We got you covered no matter what.

Please select at least one location, pick your experience level, and your career path in order to continue.
Success! Your application is on it's way

We've sent a notification to the hiring manager with your profile details and resume.

Back to Job

Choose your "Quick Apply" resume

Be sure to complete your profile for best results. This is the final step of your application.

PDF, Doc, or Docx. 10MB maximum.
Confirm Application

"Quick Apply" or use a custom resume?

Quick ApplyCustom Resume
Henan Building, 90-92 Jaffe Rd, Wan Chai
Interested in working at
gini (HK)

Related Positions

Measurable AI (HK)

Measurable AI (HK) - Marketing Manager

Marketing Manager
Hong Kong
gini (HK)

gini (HK) - Content Marketing Manager

Content Marketing Manager
Hong Kong
Zenyum (HK)

Zenyum (HK) - Content Design Intern

Content Design Intern
Hong Kong