Canopy

gini - Digital PR Executive (Part-time)

Entry Level
Hong Kong
Digital Public Relations (Part-time)
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About Us

gini is the first personal financial management app powered by bank-level security in Hong Kong. gini links together bank accounts to give users the full view of their financial situation, complete with insightful analysis, while curating offers from various sources to let them maximize the utility of their spending.

Who we're looking for

gini is looking for a part-time Digital PR Executive who is passionate about the tech industry,

marketing, and building strong relationships through storytelling.

Reporting directly to the CMO, this person will be able to combine creativity with the

organisational skills needed to manage numerous different projects in a fast-paced work

environment. You will be proactively pitching media, bloggers and influencers. A disruptive

mindset is required, as well as a desire to try new approaches while being driven and guided by

metrics and analytics.

This is a part-time role, with the opportunity to evolve into a full-time position depending on

performance.

What you will be doing
  • Establishing and maintaining relationships with key influencers, bloggers, freelance writers, industry experts and journalists
  • Working closely with the content manager to steer the content strategy
  • Brainstorming creative PR campaigns, contributing innovative ideas, and working with the marketing team to execute them
  • Creating strong media lists and conducting targeted outreach to promote campaigns to press and publications
  • Working to improve SEO performance by delivering regular high-quality backlinks through PR and outreach campaigns
  • Continually monitor and search for coverage opportunities
  • Working towards proactively seeking media opportunities outside of any planned work
Who you are
  • Currently enrolled in a postgraduate degree programme, and can produce an academic transcript; or
  • Graduated from a postgraduate degree programme less than 24-months ago and can produce an academic certificate
  • Permanent Hong Kong resident
  • A Bachelor’s degree preferably in digital marketing, communications, journalism, PR/marketing or a related field
  • At least 2 years experience in a PR or digital field, ideally tech-focused
  • Strong knowledge of the APAC media landscape, preferably with existing relationships with journalists, producers and editors
  • The ability to prioritise deadlines and be self-directing without compromising the quality of your work
  • Excellent teamwork, communication, research and interpersonal skills
  • Logic, creativity and imagination
  • Strong writing skills with impeccable spelling, grammar and attention to detail
What we offer
  • Competitive salary
  • Flexible hours
  • The opportunity to experience taking a brand new product from concept to market
  • The freedom to try all your ideas, and test what works
  • An encouraging, supportive environment in which to learn and grow
  • Fun team events
  • Unlimited snacks
  • Gaming station

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2/F Henan Building, 90-92 Jaffe Rd, Wan Chai
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