Canopy
Generation: You Employed (HK)

Generation: You Employed (HK) - Marketing & Communications Officer / Senior Officer

Entry Level
Hong Kong
Marketing & Communications Officer / Senior Officer
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About Us

Worldwide, more than 75 million young people are unemployed. But many employers can’t find people with the skills they need for entry-level jobs. Generation was created in 2014 to help bridge this gap—at speed and scale.

We’re building a skills-training methodology that can serve hundreds of thousands, and eventually millions, of young people a year. And we’re building proof that this training creates real business outcomes for employers, and lasting career impact for trainees—so everyone has the incentive to invest in skills. Our goal is to help our students achieve personal and professional success—and fundamentally change their life trajectories. Generation programs prepare unemployed or underemployed young people, aged 18 to 29, for jobs in four sectors: healthcare, technology, retail/sales, and skilled trades.

Who we're looking for

Generation: You Employed (HK) is looking for a MARKETING & COMMUNICATIONS OFFICER / SENIOR OFFICER to join the team!

What you will be doing
  • Plan and execute marketing plan with knowledge of SEM, SEO and various social media channels (YouTube, Facebook, Instagram, LinkedIn).
  • Work closely with internal and external parties to formulate campaign strategies in copywriting, content creative and layout design of various marketing materials including prints, digital materials, video etc.
  • Responsible for company website maintenance to ensure the corporate brand image.
  • Support media activity, with the sourcing of stories from across the organization and learner to raise the profile.
  • Implement employer networking events and other publicity events.
  • Other ad hoc duties assigned.
Who you are
  • 3+ years of related work experience, with degree in related areas such as marketing or communications will be advantageous.
  • Candidates with more experience will be considered as Senior Officer.
  • Innovative, creative and analytical with a track record of managing marketing projects.
  • Excellent knowledge of social media channels and strong understanding of digital communication techniques such as SEO, SEM etc.
  • Knowledge of design software, such as photoshop, illustrator or InDesign.
  • Excellent command of written and spoken English & Chinese (Cantonese) is a must.

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40/F, ICBC Tower, 3 Garden Road
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