Canopy
ForwardPMX (HK)

ForwardPMX (HK) - Business Intelligence Lead (12 month contract)

Mid Level
Hong Kong
Business Intelligence Lead (12 month contract)
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About Us

At ForwardPMX, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,000 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.

Who we're looking for

We are looking for a Data and BI Lead to join our Consultancy Team at ForwardPMX.

ForwardPMX is a fast-growing digital agency providing cutting-edge multilingual digital marketing for some of the world’s most prestigious brands including Nike, Marina Bay Sands, Autodesk, Adobe and Fortress.

Agile, data driven and pioneering, you won’t find layers and layers of management here. Instead, you’ll discover a buzzing environment where bright, innovative and visionary people work in small autonomous teams that thrive. It’s a place where careers genuinely flourish, rather than get stifled due to lack of opportunity or resources.

What you will be doing

You will be responsible for a variety of projects; managing the Business Intelligence output, liaising with the client, ad tech providers and internal stakeholders to achieve project objectives.

Key Responsibilities:

  • Utilise complex log level data from GMP and CDPs to deliver complex measurement such as attribution, forecasting, incrementality, diminishing return and centralised cross channel reporting and analysis
  • Writing custom algorithms to drive custom performance in DV360
  • Understand core business needs, summarise into requirements and create clear specifications for developing the relevant analytics framework.
  • Work directly with Developers, Structured Data, Data Science, Client Services and Channel teams to define the prioritisation of projects and reach the client's strategic business goals.
  • Flag issues, challenges and delays on projects.
  • Ensure projects are delivered on time and within scope.
Who you are

Requirements:

  • 5+ year’s experience working in Data/BI role.
  • Solid project management and organisational skills.
  • Advanced knowledge of SQL
  • Advanced knowledge of R
  • Experience with Ads Data Hub and/or BigQuery
  • Understanding of how data is linked, transformed and used within digital media reporting and activation.
  • Excellent organisational and analytical skills with a good attention to detail.
  • Independent problem solver.
  • Excel proficient.
  • Good verbal and written communication skills.

Good to have:

  • Good to advanced knowledge of Python
  • Good to advanced knowledge of AWS
  • GMP experience is preferred – GTM, GA360, CM. SA360 and DV360 also required but with less focus
  • Experience utilising and assessing data from a DMP, CDP or other data platform, particularly Tealium and Salesforce
  • Basic understating of ad verification tools and data (e.g IAS, vCE, DV, AdLoox).

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