Canopy
foodpanda (HK)

foodpanda - Head of Food Marketing (Product Marketing)

Mid Level
Hong Kong
Head of Food Marketing (Product Marketing)
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About Us

foodpanda is a global delivery platform operating in over 70 cities worldwide. We seek to introduce technology and convenience that benefit customers and restaurants alike, with Hong Kong as a primary market for new innovations.

Who we're looking for

What makes us special? It’s the way we combine food and convenience.

foodpanda (small ‘f’) is the world’s favourite way to order food online from the comfort of your home or office. Whether it’s getting your hands on your favourite pizza, sushi or burger, we believe that no one should have to suffer from hunger attacks ever again.

However, this doesn’t happen without some really awesome people. We are looking for a Head of Food Marketing to join our growing team to bring innovation into delivery.

What you will be doing in this role
  • Be the team lead for food vertical marketing (product marketing), along with (i) Campaign & PR team (ii) Performance & Growth team & (iii) Marketing Partnerships team, under the Marketing department
  • Report directly to the Marketing Director of Hong Kong, and take an active lead in developing and driving business and growth strategies for the food vertical, which includes the businesses of delivery, pickup, kitchens and restaurants concepts
  • Spearhead local marketing campaigns for food, that both impact branding and business performance
  • Lead the team to drive efficient marketing activities across internal teams, commercial teams and regional teams when developing effective marketing programmes
  • Actively research and identify new marketing opportunities with partners to drive awareness, revenue and the acquisition of new customers
  • Bring fresh thinking and propose new marketing ideas/ campaigns based on local insights and trends
  • Review and analyse the performance of each marketing campaign for continuous improvement & further optimization
About you
  • Hungry to make a difference
  • Strong entrepreneurial mindset, willing to build things from scratch in a fast paced environment
  • Minimum of 7 years work experience within the marketing field. Experience in FMCG / F&B or digital platform marketing will be a definite advantage
  • Knowledgeable and curious about food & beverage, lifestyle and e-commerce industry
  • Highly analytical & numbers driven
  • Passionate and organised team player with a strong consumer and market-centric mindset and insight
  • Sociable character with a collaborative and positive attitude towards new challenges
  • Meticulous project management skills with a high attention to detail and a analytical mindset
  • Excellent communication and interpersonal skills with proficiency in both English and Cantonese
  • Fun! We work hard, so we can play harder

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Guang Dong Investment Tower, 148 Connaught Rd Central, Sheung Wan
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