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fifty-five | the data company (HK)

fifty-five (HK) - Digital Marketing Analytics Consultant/Senior Consultant (Singapore)

Entry Level
Singapore
Digital Marketing Analytics Consultant / Senior Consultant
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About Us

Part of The Brandtech Group, 55 is a data consultancy helping brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer experience.

Headquartered in Paris with offices in London, New York City, Hong Kong, Taipei, Shenzhen, Shanghai and Singapore, the data company was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique technology approach combining talent with software and service expertise. We help brands thrive in a multi-channel, digitized world, through the strategic use of data and marketing technologies, and the astute coordination of their partner ecosystems. Clients include Shiseido, LVMH, Accor, ASUS, AIA, Kia, Renault, Viu TV and 3M.

Who we're looking for

Within the team based in Singapore, you will actively take part in delivering 55’s projects to multiple clients across the region. Those projects can relate to data strategy consulting, architecture design, web & app analytics, dashboarding, measurement attribution and user experience optimisation. During these projects, you will contribute to promoting a new user-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions.

You will report to a Project Lead and will work closely with the Product and Operations Teams in Paris and Hong Kong. As a Digital Analytics Consultant, you will follow an action plan, issuing various deliverables during the project. You will guarantee the quality of analytics data as well as its interpretation during delivery sessions with the client. You will be responsible for the content, the format and the overall quality of the outputs delivered to the client and for monitoring their operational and technical implementation.

Based on your good understanding of our expertise and our clients’ needs, you will collaborate with all of our teams to develop 55’s offer, both in terms of marketing and in terms of technical and operational delivery.

What you will be doing
  • Deliver missions related to the monitoring of the client’s digital activity based on key performance indicators (reporting), to onsite experience optimisation through data analysis and web testing, and to online media buy optimisation
  • Analyse data and structure relevant information for the client's benefit, in line with business indicators specific to their industry (eg. mobile operators, retail, travel, etc.)
  • Develop a sharp operational expertise on both marketing analytics (traffic source optimisation) as well as product analytics (user journey optimisation)
  • Meet clients' needs and pay attention to the quality of all deliverables
Who you are
  • Bachelors degree (business, marketing) or equivalent diploma
  • Fluent in English (Bahasa or Thai are a plus)
  • 0-2 years (Consultant) / 3-5 years (Senior Consultant) experience in project management or digital marketing, consulting firms (strategy, organization, change management), business intelligence software publishers (SAP, etc.), or digital media-buy agencies
  • Knowledge of industry web analytics tools – Google Analytics, Adobe
  • Knowledge of online acquisition channels: search engines (SEO, SEM and bid-management tools), display, affiliate marketing, emailing, social media, programmatic, web and mobile applications, etc.

Skills and Interests

  • Excellent communication, both oral and written
  • Strong analytical skills
  • Good social spirit
  • Laid back but professional
  • Curious and willing to learn (a lot!)
  • Strong interest in new technologies and the digital industry

Work Permit Conditions

  • You need to be a Singapore citizen or Singapore permanent resident
What we offer
  • Values centred on excellence, caring and sharing
  • Continuous (and certified) training on the digital ecosystem and technologies (initial training for all new employees, followed by ongoing training sessions, etc.)
  • Particular importance given to work-life balance and the right to disconnect
  • The opportunity of taking part in internal projects such as The Data Hive (a “tech for good” project initiated by 55ers, whose aim is to put knowledge and expertise at the disposal of charitable organisations) or Women@55 (a committee with the aim of discussing gender equality and the role of women in consulting, Tech and at fifty-five)

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