Canopy
Epicurean Group (HK)

Epicurean Group - Digital Marketing Manager

Mid Level
Hong Kong
Digital Marketing Manager
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About Us

Founded in 1991, Epicurean Group innovates, curates and creates unique dining experiences in Hong Kong and China. Offering a diverse cuisine selection including Chinese, Japanese & International concepts, Epicurean Group provides true culinary enjoyment for every one of its diners. Brands include standalone concepts such as The Peak Lookout, Pica Pica, Rubia, Agave, Xia Fei Society, Kakure, IZA Izakaya and chains such as Xiao Wang Beef Noodle, Daimon Ramen to name a few. For more information, please visit www.epicurean.com.hk.

Who we're looking for

The incumbent will require to work with senior management on creating digital marketing guidelines, developing ongoing brand messages through external channels and all marketing collaterals.

What you will be doing

He / she will also be responsible for work closely with external agencies and internal parties on the following job tasks:

  • Develop and execute digital marketing and social media strategies and plans including the implementation of digital initiatives in website, social media and other digital platform to achieve aggressive business growth and digital acquisition objectives;
  • Establish digital brand presence, drive traffic and brand visibility in online marketing platform and social media to drive customer engagement;
  • Evaluate effectiveness of digital marketing campaigns with performance/analysis reports with targeting to maximize ROI of various marketing activities and to achieve KPI;
  • Plan and manage Social Media platforms strategy including content creation, posting and monitoring social community;
  • Own social influencer (KOL / micro influencer) strategies;
  • Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
  • Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
  • Perform ad hoc assignments by management.
Who you are
  • Degree holder in Marketing, Digital Marketing, Communication or related disciplines
  • At least 5 years in similar capacity in which exposure in digital advertising agency or food & Beverage industry is preferred
  • Proficient working knowledge of the various marketing & social media platforms; good knowledge of website analytics tools
  • Able to work independently and interact effectively with different stakeholders
  • Able to initiate marketing & social media management and oversee of projects under a fast-paced business environment & meet multiple deadlines
  • Good communication and interpersonal skills; Good time management and organizational skills
  • Tech savvy and knowledgeable on CRM, Google Analytics, and other marketing tools
  • Able to understand budgets, form excel sheets, and report ROI
  • Excellent command of both written and spoken English & Chinese

Attractive remuneration and fringe benefits will be offered to the right candidates.

Interested parties, please send your resume with current & expected salary to humanresources@epicurean.com.hk.


We are an equal opportunity employer. All applications received will be used strictly for selection purposes only. Your application may also be considered for other suitable positions within the Epicurean group. Unsuccessful applications will be destroyed after 6 months.

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8-11 Lan Kwai Fong, Central, Hong Kong
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