Canopy
Easyship (HK)

Easyship (HK) - Lifecycle Marketing Executive

Mid Level
Hong Kong
Lifecycle Marketing Executive
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About Us

Easyship is an end-to-end logistics platform, built to enable hyper-local to cross-border eCommerce, while removing barriers to entry, like inefficient systems and prohibitive cost's for SME's. As a user-centric product, Easyship has helped to simplify the complex world of logistics for more than 40,000 clients worldwide, making it more accessible for eCommerce SMBs and startups to grow.

Who we're looking for

The Growth team at Easyship have organically built an extensive Customer Lifecycle Management program powered heavily by our CRM. To facilitate our next phase of Growth, we’re looking to optimize and supercharge our CRM program and we are looking to put the right pilot in the seat to achieve these ambitious targets.

The chosen candidate will be charged with ensuring the right message reaches the right person at the right time to best communicate the value that the Easyship platform brings to eCommerce merchants globally!

What you will be doing
  • Have an intimate understanding of the Customer Lifecycle and make use of all the levers that the CRM (and other channels) that you have at your disposal in order to best drive the right business metrics for the current stage of the user.
  • Continuous evaluation, optimisation and automation of CRM initiatives. You will be the champion of the CRM internally that all client facing teams (located globally) will turn to in order to drive stronger outcomes
  • Utilize existing tools (CRM and others) to build, test, and execute marketing campaigns including onboarding flows, email creation, user journey mapping, landing page creation, lead form creation, webinars, lead scoring & more.
  • Support an experimental mindset by constantly testing, evaluating, learning and rolling these improvements into future initiatives.
  • Document & conduct training with different teams to ensure they are using tools effectively and consistently.
  • Be an integral part of building a strong Growth organization that owns experimentation, tech stack management, reporting, and process in order to help us bring results!
Who you are
  • 2+ years experience working in a multi-channel marketing organization.
  • Experience using Hubspot or similar B2B CRM systems.
  • Highly analytical and data driven approach. You like Excel more than you’re generally willing to admit in public.
  • Strong communication and interpersonal skills.
  • Demonstrated ability building data visualizations using tools like DataStudio or Tableau.
  • Experience using web & behavioural tools such as Google Analytics & Mixpanel.
  • Highly organized and detail oriented with proven ability to manage multiple projects and juggle competing priorities and deadlines.
  • Eager to apply your expertise, but more importantly, have a thirst for knowledge and drive to achieve.

Ideally you’d have:

  • Working knowledge of SQL.
  • Working knowledge of HTML.
What we offer

We offer opportunities that will challenge you to solve real business problems, innovate, and grow in ways that you can’t imagine. If you are talented, ambitious, have a sense of adventure, and are interested in building a global business that’s a leader in the eCommerce space, we invite you to learn more about us and join our team.

  • Competitive salary, bonus
  • Equity in the company
  • Occasionally work from home
  • Generous vacation policy
  • Gym allowance
  • Annual all-company Summit
  • A chance to work with a first-class, global team!
  • As we expand, the potential to work in one of our international offices

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