Deliveroo (HK)

Deliveroo (HK)- Senior Digital Marketing Manager

Senior Level
Hong Kong
Senior Digital Marketing Manager
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About Us

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour.  Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city.  Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

And we’re still just getting started...

Who we're looking for

Deliveroo Hong Kong is looking for an innovative and digital-savvy marketer to build, grow and manage our consumer marketing strategies and activities across paid and owned channels. The successful candidate should have a proven track record in the field of digital marketing, and is familiar with data-driven marketing and performance-based marketing investment decision making. This marketer needs to be passionate about measuring results and ROI, and not driving short term results at the expense of long term gain. S/he knows the technical infrastructure of digital advertising spaces and is known for testing and innovating in new areas and leveraging opportunities to scale programs based on results. S/he also needs to be a strong communicator, skilled negotiator, an enthusiastic problem solver who can earn trust and possesses a strong sense of accountability to deliver results.

What you will be doing

Digital Marketing Program Development & Innovation

  • Work closely with the Head of Marketing to create strategies for local marketing campaigns and meet effectiveness and efficiency goals
  • Drive digital marketing innovation with media, restaurant and external partners to accelerate new customer acquisition, lapsed customer reactivation, demand generation and customer engagement programs for Hong Kong.

Digital Marketing Program Deployment & Optimisation

  • Drive growth through continual optimisation of digital channels, content and targeting for Hong Kong
  • Teach others about performance-based program opportunities

Campaign Measurement

  • Actively mines campaign performance data for learnings and insights to inform optimisation, future campaigns and new opportunities
  • Represents team at business reviews and owns reporting for business leaders.

Stakeholder & partner management/ influence

  • Develops strategy and programs with internal/ global partners, advocating best practices and building strong relationships
  • Identifies and recommends new automation opportunities, tools, products, and placement locations, using customer data, knowledge of stakeholder goals and business goals

Marketing Competency

  • Develops, executes and manages marketing programs effectively
  • Proposes new ideas and provides supporting data and projected ROI
  • Proactively collaborates with other teams to share insights and align promotions
  • Shares and champions best practices across business
  • Uses customer, channel, and program performance data to develop short- and long-term recommendations
  • Identifies program and process improvement opportunities
  • When presented with issues or opportunities, formulate a plan of action with an aggressive but realistic timeline
  • Motivates peers to act quickly on issues helps them properly prioritise the biggest opportunities
  • Demonstrates good intuition on understanding others’ points of view and potential roadblocks/ issues
  • Dives deep to ensure data integrity by validating with alternate data sources

Leadership competency

  • Applies performance standards to the team. Identifies resource needs. Sets goals to optimize performance against department goals and team development
  • Coaches and gives feedback to direct reports to help develop talent and support career development
  • Mentors other marketers. - Demonstrates and differentiates performance bar across multiple levels
  • Sets and articulates expectations for team, and models behavior that best exemplifies our company values
Who you are
  • 10+ years of career achievement in marketing, a minimum of 6+ years in Digital marketing
  • Entrepreneurial minded, able to articulate new ideas and influence others to gain support
  • Strong learning agility, comfortable dealing with fast paced environments, able to keep complicated projects moving forward
  • Self-starter, creative and analytical problem-solver with attention to details. Delivers results quickly and efficiently
  • Global brand or local blue-chip in-house experience preferred but will also consider strong candidates in IC roles from global agencies
  • Native Cantonese speaker, good written & spoken English
  • Comfortable with advanced Google Sheets/ Excel, data dashboards and capable of data mining to perform analysis to develop/enhance digital marketing program
  • Experience in food delivery APP, eCommerce, restaurant or other relevant categories a plus
  • Fun to work with
What we offer
  • Become one of the key employees of a fast-growing, exciting startup changing the food delivery landscape
  • Open, respectful and fun company culture
  • Snacks and drinks provided (although not unlimited, you will never go thirsty or hungry)
  • Friday lunches on us from the best local restaurants
  • Work with people who LOVE what they do
  • Meal allowance if you are required to work late
  • Free Deliveroo Plus - Free delivery and access to special offers

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16/F, H Code - 45 Pottinger St, Central
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