Deliveroo (HK) - Rider Engagement & Marketing Manager

Mid Level

Hong Kong

Rider Engagement & Marketing Manager

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About Us

Deliveroo is on a mission to be the definitive food company. We want to be the platform that people turn to whenever they think about food. We continue to operate in a competitive marketplace but have achieved so much over the past year, including significant growth in our Grocery, Editions, Signature & Plus businesses.

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Who we're looking for

We are looking for a talented Rider Engagement & Marketing Manager to join our team in Hong Kong. As the Rider Marketing & Engagement Manager, you will have the unique opportunity to build and lead a team that is focused on raising the bar on how we build a compelling Rider proposition / brand and engage meaningfully with Riders in order to develop programs and initiatives that add value to our operating model.

What you will be doing

Define our rider proposition strategy and execute this strategy across the Operations teams in Hong Kong, including CRM
Define a yearly Marketing planning and budget across CRM, Partnerships & Engagement initiatives
Lead a team to generate insights to uncover who our riders are and what they care about; and identify improvements which can be scaled in the country and across different verticals
Define our content strategy including managing channels through which we communicate to riders
Launch and manage partnerships to strengthen the rider proposition in Hong Kong

Who you are

5+ years of experience in tech firm and/or growth marketing and/or operations experience
Proven management experience
Strategic Thinking: be able to develop a vision for rider growth and get the buy-in from partner teams on executing against this vision
Team Development: we are looking for a strong leader who can set direction and help prioritise work in a fast moving and ambiguous environment. You will be able to manage and mentor your team and invest heavily in their development and progression
Driven and confident personality, who can keep a cool head in a crisis.
Be self-motivated and able to drive project progress with minimal guidance
Cross-Functional Stakeholder Management: You will need excellent collaboration and communication skills - building deep, trust based relationships with local markets and global teams across several functions.
Project management: You will need to coordinate and lead projects cross-functionally and have the ability to manage multiple projects simultaneously
Ability to deep-dive to drive insights: Experience with quantitative data analysis and identifying actionable insights

What we offer

Become one of the key employees of a fast-growing, exciting startup changing the food delivery landscape
Open, respectful and fun company culture
Snacks and drinks provided (although not unlimited, you will never go thirsty or hungry)
Friday lunches on us from the best local restaurants
Additional leave days for years of service
Meal allowance if you are required to work late
Free Deliveroo Plus - Free delivery and access to special offers

How inclusive are we

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company’s success.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up’s around.