Canopy
Decathlon (HK)

Decathlon - Digital Marketing & Acquisition Manager

Mid Level
Hong Kong
Digital Marketing & Acquisition Manager
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About Us

At Decathlon, we live our common purpose on a daily basis: “to sustainably make the pleasure and benefits of sport accessible to the many”. We place innovation and technology at the heart of our activities: from research to retail, including design, production and logistics.

Who we're looking for

Decathlon (HK) is looking for a Digital Marketing & Acquisition Manager to join the team!

What you will be doing

Strategic planning & campaign management

  • Plan, launch and execute digital marketing campaigns to drive lead nurturing and new sports user acquisition in strategic manner
  • Drive promotion strategy and development, including management of operations and processes
  • Test different digital marketing initiatives to achieve respective campaign performance targets e.g. sales, traffic, lead volume etc
  • Leverage market insights, customer data and agile test and learn approach to drive continuous campaign optimisation
  • Manage budgets for all digital marketing campaigns
  • Manage paid media channels to drive multi-touch point customer to drive sales

Performance evaluation & optimisation

  • Evaluate end-to-end customer experience across multiple channels and customer touch-points by utilising different analytic tools
  • Leverage on internal analytics to understand sports user behaviour to identify cross-selling and up-selling opportunities
  • Measure and maximise on overall campaign performance and ROI
  • Oversee profitability, deliverables, timelines and budgets

Stakeholders and agencies management

  • Collaborate and influence internal and external stakeholders to meet campaign objectives and deliver results
  • Support the marketing team to achieve business goal and ensure smooth implementation of campaigns
  • Work in unison with stakeholders to leverage from each other’s knowledge and efficiently utilise the resource to produce excellence
  • Work with internal legal and compliance team to ensure digital platforms are fully complied with applicable guideline for products and services
  • Work closely with media agencies to maximise efficiency
Who you are
  • Passionate about sports
  • 5+ years of experience in marketing with strong experience in performance marketing and managing large scale, outcome-based digital campaigns, in the local Hong Kong market
  • Strong analytical skills, sensitive to numbers including web analytics and user behaviour
  • Hands on experience in managing data and familiar with Google Analytics
  • Strong knowledge of performance/ digital marketing (SEM, Display, Social etc.) and funnel-base direct marketing practice expected
  • Strong campaign planning and project management skills, with good attention to details
  • Proactive with strong business mindset
  • Proven results/ ROI in executing digital marketing campaigns
  • Target driven, self-motivated, with strong sense of ownership and able to work under pressure
  • Visionary, proactive, aggressive with good leadership and execution capabilities
  • Self-motivated with good knowledge on new technology, platform and solution
  • Excellent presentation and communication skills for effective communication with all levels of staff
  • Proficiency in both verbal and written English and Chinese
  • Candidates with less experience candidate may be considered for an Assistant Manager role


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22 Floor, 700 Nathan Road, Mongkok, Kowloon, Hong Kong
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