Cyberport (HK)

Cyberport - Arcade Marketing Manager (1-year Contract)

Senior Level
Hong Kong
Arcade Marketing Manager (1-year Contract)
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About Us

With a vision to be the hub for digital technology thereby creating a new economic driver for Hong Kong, Cyberport is committed to nurturing a vibrant tech ecosystem by cultivating talent; promoting entrepreneurship among youth; supporting start-ups on their growth journey; fostering industry development by promoting collaboration with local and international partners; and integrating new and traditional economies by accelerating digital adoption in the public and private sectors.

Who we're looking for

We are looking for an Arcade Marketing Manager to join our team to join our team at Cyberport!

What you will be doing
  • Oversee marketing and promotional activities of the Cyberport Arcade to facilitate the achievement of agreed public mission and commercial targets.
  • Prepare annual marketing plan for arcade promotion and see through the execution of the plan.  The plan should include regular festive event promotions, theme-based promotion to enhance arcade positioning, dovetailing arcade promotion with major events and public mission events at Cyberport, on-request promotion to support arcade leasing team for specific new/existing arcade tenants or arcade tenant prospects, etc.
  • Prepare media plan integrating with overall branding/marketing strategy
  • Enhance/reinforce arcade strategy for overall digital technology and specific theme of each arcade level
  • Enhance/reinforce arcade positioning to differentiate Cyberport Arcade from other commercial arcades, including digital tech positioning, pet-friendly positioning, etc.
  • Support Cyberport flagship events, including CVCF and DELF
  • Support Cyberport cluster specific activities, including eSports competitions using CyberArena and/or activities at CyberLab
  • Support Arcade Leasing & Operation team to achieve footfall targets of arcade
  • Manage daily arcade marketing operation and arcade marketing team
  • Any other activities to promote Cyberport Arcade strategy
  • Oversee the digital marketing channels and drive their growth including but not limited to Arcade website, social media channels and e-newsletter, etc.
  • Keenly aware of the current retail landscape, consumer trends and the competitive landscape.
Who you are
  • University graduate in Marketing or related disciplines
  • Over 10 years in arcade marketing of which 3 or more years in management
  • Experience in digital technology related business
  • Track record in digital media promotion
  • Experience in managing a marketing team
  • Experience in RetailTech, including big data analytics, online-to-offline (O2O), etc., a bonus
  • Experience in government related organizations preferred
  • Flexibility to work varied schedule including holidays as needed to support the arcade events
  • Strong sense of mission, open-minded quick learner and hard working
  • Strong communications, problem-solving and interpersonal skills
  • Excellent time management and able to manage multiple projects concurrently
  • Excellent written and spoken English, Cantonese and Mandarin
  • Proficient in PC skill, including MS word, Excel, PowerPoint and Chinese word processing etc.
  • Able to work independently, self-motivated and attention to details
  • Detail-minded with strong organisational and time management skills
  • Multitasking abilities and capability to meet tight deadline
Additional Information
  • The position is on a 1-year fixed-term contract.
  • Interested parties please apply on or before 28 Dec 2020 in confidence with full resume in Word document, stating present and expected salary to: and quote the reference.
  • Applicants who do not hear from us by 11 Jan 2021 may assume that their applications are unsuccessful.

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Cyberport Rd, Telegraph Bay
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Cyberport (HK)

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