Canopy (HK) (HK) - Special Projects Marketing Manager

Mid Level
Hong Kong
Special Projects Marketing Manager
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About Us was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 10 million users on its platform today, provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time. is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance. is headquartered in Hong Kong with a 900+ strong team.

For more information, please visit

Who we're looking for (HK) is looking for a Special Projects Marketing Manager to join the team!

What you will be doing
  • Manage end-to-end marketing aspects of key projects from initial strategy, ideation, concept development, roll-out planning and final go-to-market launches.
  • Work closely with cross-functional partners, including Marketing, Product, Business Development and New Ventures, as the primary marketing voice for special projects.
  • Drive the development of new projects from planning to execution, ensuring timely delivery.
  • Support in generating impactful go-to-market strategies based on user insights and market understanding.
  • Lead, plan and execute marketing activities across multiple platforms (blog, email, social media, PR etc). You’re expected to be well attuned to channels and platforms connecting audiences in the crypto or blockchain space.
  • Take ownership of the day-to-day marketing and communications to users, ensuring we’re communicating in a consistent manner.
  • Coordinate efforts across a multi-functional marketing team including brand, community, PR, social media, content, and research to know and engage with relevant audiences on relevant marketing platforms.
  • Stay on top of the global crypto and blockchain trends; make appropriate recommendations proactively.
Who you are
  • Strong passion and belief for the cryptocurrency and blockchain industry
  • Proven experience in marketing required, ideally in crypto/blockchain
  • Excellent communication and presentation skills, the ability to engage internal and external stakeholders
  • Highly motivated, creative and entrepreneurial with strong analytical and problem-solving skills
  • Comfortable working under pressure in a dynamic and fast-paced environment
  • Proven track record designing and executing successful marketing campaigns at both a local and global level, with measurable results
  • Be an effective self-starter with the ability to navigate through ambiguity
  • 5+ years of marketing experience
What we offer
  • Working in a cutting-edge field of Fintech.
  • Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
  • You get to work in a very dynamic environment and be part of an international team
  • You will get to have involvement in developing new products from scratch, alongside a talented team

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