Canopy
Crypto.com (HK)

Crypto.com (HK) - Senior Brand Marketing Manager (based in HK/SG)

Senior Level
Hong Kong
Senior Brand Marketing Manager (based in HK/SG)
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About Us

Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 10+ million users on its platform today, Crypto.com provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time.

Who we're looking for

We are looking for a self-starter, energetic, passionate, and experienced Brand Marketer to join our Brand Marketing team (Global).

The primary responsibility of this role is to work with brand creative, partnership team, content strategist, channel manager to drive the brand campaigns, activations and brand communications content delivery across all the channels.

This role will be responsible for managing the planning, execution, and measurement of cross channels that push the Crypto.com brand forward.

We are a fully remote team working throughout APAC and welcome applicants from anywhere in the region.

What you will be doing
  • Creating, managing and executing campaign and activations calendar that can build the brand awareness and drive impacts.
  • Planning and execute all brand communications and media actions on all channels.
  • Supervise all activities related to the brand. Ensuring that messaging and marketing activities are aligned with brand and company values.
  • Come up the brief, manage marketing agency or internal teams for development of brand campaigns and activations.
  • Manage the communications of partners to drive the brand forward
  • Work with brand influencers for driving the brand continuously.
  • Collaborating with different teams such as product marketing, partnership, brand creative, legal, operation etc.
  • Monitor the brand health and manage the brand tracking study
  • Work with internal to resolve brand communications related issues
  • Keep up on the changes in the industry with Competitor and customer insights analysis
Who you are
  • Bachelor’s degree and at least 8 years of experience as a Marketing Specialist or
  • similar role.
  • Strong project management skills with the ability to supervise multiple projects.
  • Has knowledge executing the followings: campaign management, media activities, video production, photo shooting, and partners’ communications management.
  • Proficiency with word processing, spreadsheet and presentation software
  • Experience in brand health tracking, market research
  • Ability to think strategically and come up with campaigns and activations ideas
  • Be excellent team player, as well as keep an open mind
What we offer
  • Attractive compensation package
  • Working in a cutting-edge field of Fintech.
  • Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
  • You get to work in a very dynamic environment and be part of an international team
  • You will get to have involvement in developing content from scratch, alongside a talented team

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