Canopy (HK) (HK) - Product Marketing Manager, Crypto Exchange

Entry Level
Hong Kong
Product Marketing Manager, Crypto Exchange
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About Us was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 10 million users on its platform today, provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time. is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance. is headquartered in Hong Kong with a 900+ strong team.

For more information, please visit

Who we're looking for (HK) is looking for a Product Marketing Manager, Crypto Exchange to join the team!

What you will be doing
  • Work closely with your partners in Product and business development, as the primary marketing voice for the Exchange. You’re expected to stay one step ahead on consumer insights/sentiment and the broader market environment impacting Exchange product initiatives.
  • Work with internal stakeholders to manage and own trading and listing marketing campaigns that resonate with the target audiences in markets across the world
  • Support the growth of spot, margin, derivatives, lending and other upcoming trading products.
  • Design marketing activities to drive trading volume such as trading competition, lucky draw, games, etc
  • Be responsible for the day-to-day marketing and product communications to consumers, ensuring we’re communicating in a consistent manner.
  • Handle the regular measurement and analysis of agreed-upon goals.
  • Coordinate efforts across a multi-functional marketing team including brand, community, PR, social media, content, and research to know and engage with relevant audiences on relevant marketing platforms
  • Develop a deep understanding of the global crypto industry and regional Exchange trends; make appropriate recommendations proactively
Who you are
  • Strong passion and belief for the cryptocurrency space
  • Proven working experience in marketing required, ideally in crypto exchange/app
  • Comfortable working under pressure and a fast-moving environment
  • Attention to detail, structured thinker with project management skills
  • Proven track record designing and executing successful marketing campaigns at both a local and global level
  • Be an effective self-starter with the ability to navigate through ambiguity
  • Exceptional communication and presentation skills
  • Bachelor’s or Master degree in marketing or related discipline
  • 3+ years of marketing experience
  • This role will be based in HK, or two hours east/west of HK time zone
What we offer
  • What you can expect from us?
  • We offer an attractive compensation package working in a cutting-edge field of Fintech.
  • Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
  • You get to work in a very dynamic environment and be part of an international team
  • You will get to have involvement in developing a brand new product from scratch alongside with a talented team

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