Canopy (SG) (HK) - Product Marketing Manager (Card + Pay)

Senior Level
Hong Kong
Product Marketing Manager (Card + Pay)
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About Us was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 10+ million users on its platform today, provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time.

Who we're looking for

Are you an experienced marketing manager with a deep understanding of the crypto space? Want to join one of the most dominant companies in the industry and play an important part in accelerating the world’s transition to cryptocurrency? Are you passionate about developing marketing strategies to drive adoption of cryptocurrencies for payments? We have the perfect job for you! The Product Marketing Manager - Card will be based in Singapore and will work in close collaboration with numerous internal stakeholders in Market Expansion, Product, Engineering, Compliance, Marketing and more to lead and develop marketing for Visa Cards.

What you will be doing
  • Work closely with your partners in Product and business development, as the primary marketing voice for the Visa Card. You’re expected to stay one step ahead on consumer insights/sentiment and the broader market environment impacting the Visa Card and our initiatives.
  • Lead the cross-functional development of campaigns that resonate with the target audiences around the world.
  • Be responsible for the day-to-day marketing and product communications to consumers, ensuring we’re communicating in a consistent manner.
  • Handle the regular measurement and analysis of agreed-upon goals and marketing outcomes
  • Coordinate efforts across a multi-functional marketing team including brand, community, PR, social media, content, growth and research to know and engage with relevant audiences on relevant marketing platforms
  • Stay on top of the global crypto industry and regional payment trends; make appropriate recommendations proactively
Who you are
  • Strong passion and belief for the cryptocurrency space
  • Proven experience in marketing of cards and payments, ideally in the crypto or financial industry
  • Comfortable working under pressure and a fast-moving environment
  • Proven track record designing and executing successful marketing campaigns at both a local and global level, with measurable results
  • Be an effective self-starter with the ability to navigate through ambiguity
  • Exceptional communication and presentation skills
  • Bachelor’s or Master degree in marketing or related discipline
  • Minimum 5 - 8 years of marketing experience
What we offer
  • Attractive compensation package
  • Working in a cutting-edge field of Fintech.
  • Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
  • You get to work in a very dynamic environment and be part of an international team
  • You will get to have involvement in developing content from scratch, alongside a talented team

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